Low cost airline Ryanair has recruited Laszlo Tamas as its UK sales and marketing manager. He replaces John Booty, who held the position for five months. It is not known if Booty has a job to go to. Booty replaced sales Bridget Dowling, who left in January to become marketing chief for Travelodge Ireland. Tamas […]
Trust in the voice of authority is fading as consumers increasingly put their faith in each other. Messages from businesses, politicians and tabloid newspapers are being listened to with a sceptical ear.
A lack of confidence among consumers is the biggest threat to sales in the current economic environment, according to a poll of marketers ahead of this week’s Marketing Week Trends Show in London. According to the survey of marketers, 61.4% say a shortage of consumer confidence ranks as the primary influence on the performance of […]
The charity has courted controversy by running hard-hitting ad campaigns that not only aim to raise its profile but also help it attract new supporters and pledges of much-needed donations. By Jo Roberts
Aviva, the UKs biggest insurer, has seen a first quarter rise in worldwide sales of 5%, however life and pension sales in the UK fell by 12% to 2.5bn.
Free online music has never been so legal. Music-streaming service Spotify is currently providing the soundtrack to success. The brand has provided a framework where music labels make money and users can listen to more than a million tunes free of charge. It has been warmly welcomed by the record industry, which has been struggling […]
Nivea is launching a direct marketing campaign to promote its new mens deodorant Nivea for Men Deodorant Silver Protect.
In the aftermath of the economic crisis, consumers are not worried if their banks, financial services companies and insurance brokers are caring as long as they’re upright, honest and trustworthy
Andreas Hilger has been named UK marketing director for the recently merged Anheuser-Busch and InBev businesses. Hilger, who joined last year as Inbev’s UK marketing director, will report to Stuart MacFarlane, who was named president of the UK AB InBev business last month. Vicky Kipling, AB UK marketing director, is to leave the business. […]
Challenger mobile brand 3 is confident its focus on pay-as-you-go handsets and social networking, coupled with online advertising, will lay the foundations for future growth, says Joe Fernandez
MasterCard Worldwide has reaffirmed its commitment to sports sponsorship by extending its agreement with UEFA as official partner of the Champions League. The three-year deal will run until the end of the 2011-12 season and will see MasterCard continue to leverage the sponsorship through its ‘payment systems’ product category. Javier Perez, president of MasterCard Europe, […]
Royal Bank of Scotland chairman Sir Philip Hampton has called for the end of the “public flogging” of the bank, while also admitting that more jobs would go, on top of the 2,700 global cuts already made. RBS directors are set to face angry shareholders at its annual general meeting in Edinburgh today (April 3) […]
It is clear the unfolding economic crisis has undermined far more than our trust in financial institutions. People are now questioning a whole set of assumptions which, for a generation, were taken for granted- questions about consumerism, materialism, sustainability, even the viability of capitalism itself. There is a widespread belief that fundamental change is required. […]
You often hear the tale of the big, bad business wolf gobbling up the easy prey of a smaller, ethically focused brand. The quirky, likeable little company is portrayed as selling out to the corporate money-making monster, while the larger one imposes innovation-strangling structure on its new acquisition. Coca-Cola has just taken a minority stake […]
Perception of the Co-operative Groups brands appear to have benefited from Februarys 10m ethical banking campaign.