MPs have told the BBC it must rein in its commercial operations in a report that found that the BBC Worldwide risked “jeopardising” the corporation’s reputation. The Commons Culture, Media and Sport Committee has criticised controversial deals such as the £118m acquisition of the Lonely Planet travel book group. The Committee, which today (April 7) […]
High street general retailer Argos has struck a deal with online retailer The Hut Group to launch an online entertainment shop. The site, which launches at www.argosentertainment.co.uk today, will sell 125,000 titles on CDs and DVD and offer free delivery. Argos plans to promote the site via communications with its existing customer database. The move […]
The cappuccino specialist is using bold ads to promote the quality of its product range in a bid to explode the myth that all coffee is the same, while also taking a swipe at its rivals. By Jo Roberts
Google has launched a business advice channel on YouTube, giving advice to companies on how to survive the recession. The channel, called Survival of the Fastest, features business figures such as IPA president, Rory Sutherland, IAB chief executive Guy Phillipson and London Mayor Boris Johnson. Launched in conjunction with The Daily Telegraph and London Business […]
Global Radio’s Heart Network has signed a sponsorship deal with confectionery brand Maltesers. The six-figure four-week campaign will broadcast on 12 stations including the flagship London station and some of the recently launched Heart stations in the west of England, including Heart Bristol and Heart Bath. The “Daily Giggle with Maltesers” activity breaks on April […]
Mastercard announced earlier this week that it would run its first corporate social responsibility-themed Priceless ad campaign in the UK. The ads form part of a partnership between the credit card company and The Eden Project organisation called The Big Lunch. The Big Lunch is a social cohesion scheme aiming to get the whole of […]
The Advertising Standards Authority has placed a 9pm restriction on a shocking television campaign for Volkswagens Golf range after receiving 1,066 complaints, the fifth-highest number ever.
Mastercard is launching its first-ever corporate social responsibility themed Priceless ad campaign in the UK.
Nationwide has confirmed that it is to buy the Dunfermline Building Societys branches, sound loans and deposits.
Volkswagens commercial vehicles division has signed a deal with Channel 4 to sponsor the broadcasters new Adventure on 4 programming strand.
Story is launching a direct marketing campaign for travel company Stagecoach to promote bus travel to new home owners in a Stagecoach region. The national campaign has been devised to highlight the advantages of bus travel over car travel and carries the strapline: “Get to know your new neighbourhood for free with Stagecoach”. The campaign […]
Consumer confidence has seen a bounce during the first three months of this year, according to News International Commercial’s recently launched consumer survey. The publisher’s Consumer Eye survey polls more than 3,000 readers of News International titles such as The Sun and The Times on consumer confidence. The first full study undertaken in March by […]
After a well-documented rise and fall, Sunny D is returning to the UK backed by a 4.5m ad push. Its repositioning as a natural fruit juice aims for a bright future, if not orange. By Jo Roberts
Industry body UK Music, headed by Feargal Sharkey, has branded YouTube’s decision to pull all music videos from the site as “cynical and exploitative”. In a statement the trade body said it was unacceptable for its members’ work to subsidise others’ business models. UK Music demands Google should pay songwriters and composers the minimum levels […]
As brand owners seek to increase their understanding about future fashions and tastes, they are turning to semiotics – the study of human cultures – to identify the latest macro and micro-trends