Wrigleys launches Extra time football campaign
Marketing WeekWrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
Wrigleys has launched a football-related campaign to promote its Extra brand as the gum to help football fans through the potential drama of added time.
Lego Buzz Lightyear and Lightening McQueen kits will hit shelves next year after the Danish toy firm struck a licensing deal with Disney. Lego kits for three Disney and Disney Pixar films – Toy Story, Cars and Prince of Persia – will be produced from next year and mark the start of a “multi-year” licensing […]
YouTube has appointed ITV director of viewer marketing Anna Bateson as its European marketing director. She will join the video-sharing site in May to grow the YouTube brand across Europe, as well as develop commercial opportunities. Bateson – who joined ITV in 2006 having previously been VP of marketing at MTV- arrives at YouTube a […]
Insurance company Direct Line has hired BBC Groundforce presenter Tommy Walsh to front its first van cover campaign. The insurer hopes “straight-talking” Walsh will appeal to its small business target audience. The Geronimo created TV spots – a 30 second and 10 second versions – will launch on Monday (16 Feb) alongside radio, press, direct […]
YouTube is to let its users download free and paid-for videos.
Despite not having the lion’s share of the adult oral care market, GlaxoSmithKline is experiencing growth and seems committed to developing three strong, distinctive brands, says Louise Jack
Iris has scooped the Volkswagen commercial vehicles integrated marketing business, estimated to be worth £8m. The pitch was run by Agency Assessments and other agencies involved are thought to include DDB, RLA and Dye Holloway Murray. Ruby, the direct marketing arm of The Red Brick Road, is believed to have been handed some of the […]
The Royal Bank of Scotland Group has announced it could cut up to 2,300 jobs in Britain. The cuts would amount to around 2% of its local workforce of 106,000, the bank said in a statement. The lay-offs will not affect customer-facing staff, but will be lost from its back office operations across the UK. […]
MasterCard has signed a new deal to become the latest sponsor of the Rugby World Cup 2011. The credit card firm will be the official payment system provider for the tournament, to be held in News Zealand. The move comes ten months after rivals Visa axed its multimillion pound global sponsorship of the Rugby World […]
Turner Media Innovations has signed up Lego in a sponsorship collaboration that will promote Lego’s new Star Wars range on Cartoon Network. The sponsorship package will centre around the new weekly animated series, Star Wars: The Clone Wars, which will be first aired on February 14. Lego Star Wars will also sponsor a dedicated Clone […]
Aviva reports full-year sales up across its product portfolio as it prepares to rebrand its UK operations from Norwich Union.
As the icy winds of recession blow into the UK, the charity sector is bracing itself for the storm ahead. As consumers’ disposable income drops away and stock-market-related investments lose money, the sector is facing a winter of discontent. Eighty per cent of people say they won’t increase what they give to charities this year, […]
Ryanair has reported a “disappointing” net loss for the third quarter but expects to return to “substantial profitability” this year. The low-cost airline registered an adjusted net loss of €102m (£90m) for the three months to 31 December compared with a net profit of €35m (£31m) in the third quarter 2007. The Irish company blamed […]
Brands can maintain, and even enhance, their reputation by taking steps to improve their customer experience and clearly demonstrating that they are in tune with the demands of their core market
In 2009 the great value people were used to in the boom time will change, as will ideas about privacy in an age of media saturation, says Marian Salzman