Man City are first Premier League YouTube partner
Lara O'ReillyManchester City has become YouTube’s first ever English Premier League content partner as the club ramps up its digital activity to increase fan engagement and revenue.
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Budweiser refreshes can design
Lara O'ReillyBudweiser has unveiled new packaging for its cans as part of its bid to become a “truly global” brand.
Stella to launch cider brand
Russell ParsonsAnheuser-Busch InBev (AB Inbev) is to launch a cider brand under the Stella Artois brand name to tap into the growing popularity of the drink.
Marketing Week Live! 2011
Josie AllchinFast and Happy: how the web is changing the world for consumers – presented by Matt Brittin, managing director UK and Ireland, Google T-Mobile’s “Life’s for sharing” campaign: compelling TV advertising, YouTube hit, word of mouth phenomenon – presented by Spencer McHugh, brand director at Everything Everywhere You are the big picture: recognising the individual […]
Video viewpoint: What next for News International and its advertisers?
Josie AllchinMarketing Week reporter Lara O’Reilly gives us her view
Facebook to unveil Argos as UK Deals partner
Lara O'ReillyFacebook is expected to announce the launch date of its Deals service in the UK on Monday (31 January), with Argos to be unveiled as one of the first retail partners.
Disney readies Junior brand launch
Jessica DaviesThe Walt Disney Company has launched multi-platform pre-school brand Disney Junior.
Everything Everywhere first to launch contactless mobile payment
Lara O'ReillyEverything Everywhere, the joint venture between Orange and T-Mobile, is to launch the UK’s first commercial contactless mobile payment systems.
Orange investigated over misleading marketing
Rosie BakerEverything Everywhere’s Orange network is being investigated by the telecoms watchdog following customer complaints that it uses misleading marketing and sales practices.
Betfair team-up with Manchester United for YouTube spot
Seb JosephBetfair has partnered with Manchester United for a new viral, as part of the integrated campaign for its mobile service, Betfair Mobile. The Stars and Strikes YouTube spot, features six Manchester United players including Dimitar Berbatov, Ashley Young and Patrice Evra competing against one another in a bowling alley, to see who can knock down […]
Rough Guides launches video travel show on Tube
Rosie BakerRough Guides has partnered with CBS Outdoor to broadcast a daily video travel guide on digital screens in London Underground stations.
Why the future of Google is a question of leadership
Stuart SmithGoogle is right to install an Apple-style leader – he could be a major asset in the fight against its fiercest competitor, Facebook. Squint quickly at the publicity pictures of Larry Page, newly appointed head honcho at Google, and you’ll spot more than a passing resemblance to the young Steve Jobs. The same Jobs who, […]
Aviva makes UK marketing director role more customer focused
Lara O'ReillyAviva has broadened the role of its UK marketing director following the appointment of its life insurance division’s marketing head Anne Filatotchev.
Google co-founder Page back as CEO
Russell ParsonsRead a profile with Google UK chief executive Matt Brittin in next week’s Marketing Week. Google co-founder Larry Page is to take over as chief executive of the search giant in April.
ESPN UK signs deal for exclusive broadcast rights of Caribbean T20 tournament
Joe FernandezThe West Indies Cricket Board (WICB) and ESPN have agreed a partnership giving ESPN UK exclusive broadcast rights for the inaugural Caribbean T20 Tournament which will be played from 22 to 31 July.