Pret A Manger aims to dispel McDonald’s myth
Rosie BakerPret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
Pret a Manger is planning a communications push to change the perception that it is still part owned by McDonald’s.
BP’s reputation has not been hit as badly in the UK as it has in the US following the oil spill in the Gulf of Mexico.
Google is allowing licensed UK gambling and betting companies to run display campaigns on YouTube in this country for the first time, with Ladbrokes the first to sign up.
Warner Bros is backing the launch of the new Lego Harry Potter game with its biggest marketing push run by the Interactive Entertainment division to date this year.
Anheuser-Busch InBev UK is launching a responsible drinking initiative under the banner Family Talk UK on Facebook and in the press.
Unilever is launching an £8m integrated marketing campaign to promote the relaunch of its Persil brand, which will include new packaging, a new logo and an accompanying television advertising campaign.
Three of Europe’s largest mobile operator groups are developing a standardised m-payments logo and terminology in an effort to promote the channel among consumers.
Orange has agreed a deal to become a sponsor of the UEFA Euro 2012 championships in Poland and Ukraine next year.
Argos-owner Home Retail Group has bought the Habitat brand as part of a £24.5m deal.
Domino’s has partnered with Virgin Wines club as part of its efforts to appeal to a wider range of customers by offering an upmarket dining experience.
Aviva is bringing back its “You Are The Big Picture” campaign for a second year, encouraging customers to upload photos and messages that will be displayed across Europe.
EA Sports has begun a major experiential push to support the launch of the official video game of the World Cup.
Waitrose is launching a branded YouTube channel to boost digital engagement with customers.
News International (NI) has recruited former Chelsea Football Club communications director Simon Greenberg as its first director of corporate affairs at the company for several years.
VisitBritain (VB) has started implementing its four year marketing strategy to drive up visitor numbers and visitor spends in the UK with a celebrity-led campaign. The launch comes after a rapid restructure of the tourist body to better meet the challenges of a “fiercely competitive” marketplace, as it is described by chief executive Sandie Dawe. […]