Advertising Association readies comms drive
Russell ParsonsThe Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.
The Advertising Association is readying a communication campaign to boost understanding among opinion formers, such as politicians, of the economic and social benefits of advertising.
T-Mobile celebrated winning a Marketing Week Engage Award last year in the Telecoms & IT category for its T-Mobile Dance marketing campaign. Senior advertising manager Kelly Engstrom explains how the campaign has moved on.
Household goods retailer Home Retail Group (HRG) says sales at its Argos stores dipped 8.1% last quarter as the “challenging and uncertain” economy hit consumer spending.
Budweiser has a been unveiled as the title sponsor of the Football Association’s flagship club football tournament, a partnership both are hoping will grow the respective brands in the UK and internationally.
Starbucks has dropped its name from its logo as the company prepares to expand its product range.
Kingsmill is launching a new range of seeded bread to appeal to consumers usually put off by seeded loaves.
The Bupa Great Run Series has signed up Asics as its official sportswear and running shoe partner to replace Nike.
Marketing & PR job opportunities fell back in December but rose 26% up year on year, according to Reed’s Marketing Job Index.
Tango is trying to build an association with music this summer, supported by a £2.5m summer campaign.
Three has urged European regulators to block the mobile advertising and m-commerce joint venture (JV) proposed by its rival UK operators.
Ikea has recruited former Thorntons and Tesco marketing director Peter Wright to lead its UK marketing following the departure of Anna Crona earlier this year.
Aviva has unveiled an integrated marketing campaign called “Tell Us Your Story” that aims to engage consumers by associating with their lifestyles.
Joe is Marketing Week’s agency specialist.
A “significant decline” in consumer electronic purchases is responsible for a 10% drop in sales at high street giant Argos, says its parent company.
Everything Everywhere is developing its mobile television platform as part of a series of changes that are designed to meet the estimated “six fold” increase in mobile viewing over the next three years.