Aviva targets retirement market with TV ad
Rosie BakerAviva is launching the next installment of its ‘Chameleon’ television advertising campaign starring comedian Paul Whitehouse.
Uncategorized
Crowd sourcing a crowd pleaser?
Rosie BakerEngagement is the Holy Grail for marketers and in the past year crowd sourcing has reared its head as an innovative way for brands to go about earning it. Waitrose and Sainsbury’s have both made a stab at involving their customers in product development this week but to what end? Last year when Waitrose relaunched […]
Little Chef cooks up a new look
Rosie BakerLittle Chef is launching a convenience food range and overhauling its menu and service offer to accelerate its modernisation strategy.
Oxfam overhauls community fundraising strategy
Rosie BakerOxfam is to overhaul its community fundraising strategy in the hope of increasing its appeal to those put off by traditional marketing campaigns.
Chevrolet looks to PR to build brand in UK
Lou CooperChevrolet is to combine PR and an “unconventional” marketing approach to raise the profile of the US car brand in the UK.
Everything Everywhere consolidates media into GroupM
Joe FernandezEverything Everywhere, the company that houses T-Mobile and Orange in the UK, has consolidated its media buying business into GroupM.
Waitrose commits to crowdsourcing after pudding launch
Rosie BakerWaitrose has unveiled its first customer-created product and plans to increase the use of crowdsourcing in its future product development.
Dukan Diet takes on WeightWatchers with digital push
Rosie BakerFrench diet plan, the Dukan Diet, is ramping up its online marketing in the UK to compete with more established diet programmes such as WeightWatchers and Rosemary Conley.
Gü introduces master brand
Rosie BakerDessert brand Gü is restructuring its portfolio of Gü Chocolate and Frü Fruity Puds sub-brands under one master identity designed around eating occasions.
EasyJet ads target BA
Branwell JohnsonEasyJet is taking advantage of possible British Airways strike action to promote its services and take a swipe at its rival.
Retailers fail to integrate email marketing with social media
Rosie BakerRetailers are failing to improve email marketing and integrate campaigns with social media, according to an annual report by dotMailer.
Everything Everywhere to cut iPad price
Branwell JohnsonOrange and T-Mobile are to reveal a deal for consumers that will cut the cost of the Apple iPad in return for customers signing up to a long term contract.
Banks cave-in over PPI in effort to salvage reputation
Mary-Louise ClewsA bankers group has caved-in to consumer demands to drop its legal fight against a ruling on comepnsation for payment protection insurance (PPI).
Marketing Academy unveils second year of future leaders
Branwell JohnsonPotential marketing leaders of tomorrow have been selected for the second year of The Marketing Hall of Legends’ (MHL)intensive coaching and mentoring scheme, The Marketing Academy. MHL has chosen 30 high calibre candidates after a rigorous selection process that saw twice the number of young marketers nominated to join the academy in 2011 than in […]
RBS announces job cuts at Churchill and Direct Line
Marketing WeekState-owned Royal Bank of Scotland has announced that it is axing 2,600 jobs across the UK. At least 2,000 roles will go in the bank’s insurance arm – which controls Churchill and Direct Line. Another 600 are expected to go at the head office of its high street retail banking business.