ITV’s X Factor holds auditions on YouTube and Facebook
Lara O'ReillyITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
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Video viewpoint: Debenhams’ multiplatform retail
Josie AllchinMarketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”. https://www.youtube.com/watch?v=W66JPcZ4kUA
Apple confirms December iAd launch
Russell ParsonsApple has confirmed it will launch the iAd mobile advertising network in the UK next month.
Cadbury launches dancing clothes ad
Rosie BakerCadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign. The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’. The TV ad launches today (6 May) in the […]
Homeless charity launches iHobo app to challenge stereotypes
Rosie BakerHomeless charity Depaul is launching iHobo, an interactive live action iPhone application to attract young donors.
O2, EE and Vodafone to create mobile ad network
Lara O'ReillyThe three biggest UK mobile operators plan to shake up the way mobile advertising space is bought by offering brands targeting options based on their customers’ data.
Search sans frontiers
Josie AllchinE-commerce currently relies on search – which is why retailers spend so much on paid search and SEO strategies. If you’re not at the top of the Google rankings, goes the thought, you’re nowhere, says Amanda Davie, managing director of digital consultancy Reform. For the UK that might be true, but it’s folly to assume […]
BA unveils Olympics campaign featuring Heston Blumenthal
Branwell JohnsonBritish Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
Tories take over YouTube for final election push
Will CooperThe Conservatives have launched a home-page takeover of YouTube as the party looks to online to get maximum visibility on polling day.
Kopparberg readies music campaign to broaden appeal
Russell ParsonsKopparberg UK is to launch a campaign for its fruit cider brands featuring unsigned rock band The Joy Formidable as it looks to broaden its appeal to young music-loving drinkers.
Bmibaby launches Gowalla loyalty scheme
Lara O'ReillyBudget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.
World Cup boosts Bud’s fortunes in the UK
Russell ParsonsAnheuser-Busch Inbev (AB-Inbev) says World Cup-themed marketing campaigns helped boost UK sales of its flagship Budweiser brand in the first quarter.
ITV comms chief leaves for Aegis
Branwell JohnsonITV’s communications director Louise Evans is to leave the broadcaster to join marketing services group Aegis.
Sony must press restart on comms strategy to repair reputation
Lara O'ReillySony PlayStation’s announcement that its database, which houses the details of over 77 million customers, was hacked could turn into the greatest data leak in history. The Sony PlayStation Network, that allows gamers to play against users around the globe, listen to music and watch films has now been offline for over a week. Although […]
Toyota to launch TV reassurance campaign starring staff
Rosie BakerToyota has confirmed that it is launching a cross platform pan-European campaign featuring its employees as part of its drive to reassure customers following the recall crisis