ITV’s X Factor holds auditions on YouTube and Facebook
Lara O'ReillyITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
ITV’s flagship talent show The X Factor is holding auditions for its next series on YouTube and Facebook for the first time.
Marketing Week reporter Rosie Baker talks through multiplatform retail in light of the new Debenhams in-store service, “Debenhams Extra”. https://www.youtube.com/watch?v=W66JPcZ4kUA
Apple has confirmed it will launch the iAd mobile advertising network in the UK next month.
Cadbury Dairy Milk is launching its latest Glass and a Half Full Productions brand ad as part of a £6.2m campaign. The “charity shop” ad features second-hand clothes coming to life and dancing to Jermaine Stewart’s 80s hit ’You Don’t Have To Take Your Clothes Off’. The TV ad launches today (6 May) in the […]
Homeless charity Depaul is launching iHobo, an interactive live action iPhone application to attract young donors.
The three biggest UK mobile operators plan to shake up the way mobile advertising space is bought by offering brands targeting options based on their customers’ data.
E-commerce currently relies on search – which is why retailers spend so much on paid search and SEO strategies. If you’re not at the top of the Google rankings, goes the thought, you’re nowhere, says Amanda Davie, managing director of digital consultancy Reform. For the UK that might be true, but it’s folly to assume […]
British Airways is launching a campaign featuring its London 2012 Olympic and Paralympic Games ambassadors, including chef Heston Blumenthal and artist Tracey Emin.
The Conservatives have launched a home-page takeover of YouTube as the party looks to online to get maximum visibility on polling day.
Kopparberg UK is to launch a campaign for its fruit cider brands featuring unsigned rock band The Joy Formidable as it looks to broaden its appeal to young music-loving drinkers.
Budget carrier bmibaby has partnered with location-based network Gowalla to launch what it claims is the first social media loyalty programme for a European airline.
Anheuser-Busch Inbev (AB-Inbev) says World Cup-themed marketing campaigns helped boost UK sales of its flagship Budweiser brand in the first quarter.
ITV’s communications director Louise Evans is to leave the broadcaster to join marketing services group Aegis.
Sony PlayStation’s announcement that its database, which houses the details of over 77 million customers, was hacked could turn into the greatest data leak in history. The Sony PlayStation Network, that allows gamers to play against users around the globe, listen to music and watch films has now been offline for over a week. Although […]
Toyota has confirmed that it is launching a cross platform pan-European campaign featuring its employees as part of its drive to reassure customers following the recall crisis