Experiential efforts deserve recognition
Branwell JohnsonThe Engage Awards 2011 sees several new trophies added to the line up – including one for experiential campaigns.
Uncategorized
BP ads fail to repair reputation
Russell ParsonsBP’s campaign to highlight the progress it has made in restoring the Gulf of Mexico to its pre-spill glory has so far failed to reverse the negative perception the general public has of the oil company.
Cineworld opens website to publishers and social media fans
Joe FernandezCineworld is to allow external website publishers to use cinema, film information and performance schedules from its website through the Cineworld Cinemas application programming interface (API).
Sports clothing brand Skins appoints word of mouth agency
Branwell JohnsonSkins, the high-tech sports clothing brand, has appointed word of mouth specialist the 1000heads to develop a programme initially focused on the Tour de France.
ASOS to let others sell through its site
Suzanne BearneAsos.com is to allow independent boutiques and designers to sell via the site, according to reports.
Shell promotes cleansing oil using transparent car
Joe FernandezShell has unveiled a global integrated campaign to promote its cleansing engine oil, Shell Helix Ultra.
Absolute Radio to let listener host festival
Lizzie GoodmanAbsolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Nuisance email marketers face £500,000 fine
Russell ParsonsMarketers face fines of £500,000 for sending “unwanted” marketing emails or making unsolicited phone calls to customers.
Skype secures TV show placement deal with Crystal Entertainment
Joe FernandezSkype has partnered with Crystal Entertainment to introduce Skype calling into television programmes.
Orange takes new direction with cinema ads
Rosie BakerOrange has partnered with 20th Century Fox to launch a new creative direction for its “Gold Spot” cinema advertising.
Dyson media account up for pitch
Branwell JohnsonDyson, the vacuum cleaner and technology company, is pitching its media planning and buying business.
M&C Saatchi UK Group reshuffles leadership team
Joe FernandezThe M&C Saatchi UK Group is reshuffling its leadership team with Lida’s chief executive Lisa Thomas moving to head the group.
Wonderbra reviews European ad business
Marketing WeekWonderbra is embarking on a review process for its European advertising business. The brand, memorable for the “Hello Boys” ad in 1994, created by Trevor Beattie when the brand was owned by Sara Lee, is in the early stages of the review.
Seat partners Disney’s Pirates of the Caribbean
Rosie BakerDisney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]
Email revenue at risk from bad practice
Russell ParsonsRevenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association.