Experiential efforts deserve recognition
Branwell JohnsonThe Engage Awards 2011 sees several new trophies added to the line up – including one for experiential campaigns.
The Engage Awards 2011 sees several new trophies added to the line up – including one for experiential campaigns.
BP’s campaign to highlight the progress it has made in restoring the Gulf of Mexico to its pre-spill glory has so far failed to reverse the negative perception the general public has of the oil company.
Cineworld is to allow external website publishers to use cinema, film information and performance schedules from its website through the Cineworld Cinemas application programming interface (API).
Skins, the high-tech sports clothing brand, has appointed word of mouth specialist the 1000heads to develop a programme initially focused on the Tour de France.
Asos.com is to allow independent boutiques and designers to sell via the site, according to reports.
Shell has unveiled a global integrated campaign to promote its cleansing engine oil, Shell Helix Ultra.
Absolute Radio has signed a summer long sponsorship deal with Swiftcover.com that will offer listeners the opportunity to host a festival in their own garden.
Marketers face fines of £500,000 for sending “unwanted” marketing emails or making unsolicited phone calls to customers.
Skype has partnered with Crystal Entertainment to introduce Skype calling into television programmes.
Orange has partnered with 20th Century Fox to launch a new creative direction for its “Gold Spot” cinema advertising.
Dyson, the vacuum cleaner and technology company, is pitching its media planning and buying business.
The M&C Saatchi UK Group is reshuffling its leadership team with Lida’s chief executive Lisa Thomas moving to head the group.
Wonderbra is embarking on a review process for its European advertising business. The brand, memorable for the “Hello Boys” ad in 1994, created by Trevor Beattie when the brand was owned by Sara Lee, is in the early stages of the review.
Disney has signed a deal with car brand Seat that will see the launch of a joint multichannel push for summer blockbuster Pirates of the Caribbean. The deal is the first cross-partnership agreement since the entertainment company launched integrated marketing division Disneymedia+ last month. Co-branded activity will break across online, TV, PR, the film’s cinema […]
Revenue is being hit because companies are failing to put in place sufficient measures to ensure email marketing messages are delivered, according to the Direct Marketing Association.