Everything, Everywhere to launch dual branded stores
Rosie BakerEverything, Everywhere, the parent business behind the T-Mobile and Orange merger, is to open six dual branded retail outlets.
Everything, Everywhere, the parent business behind the T-Mobile and Orange merger, is to open six dual branded retail outlets.
Kerry Foods is to launch a nationwide active trial campaign this month for its new range of freshly prepared meals Mumbai Spice.
Supermarket chain Asda is said to be eying up Argos owner Home Retail Group in a bid to close the gap on its rival Tesco.
Eurostar has introduced a new logo as part of an overhaul of its product and service offering that is aimed at making the travel operator the continent’s “most loved travel experience”.
Ryanair has had a press ad banned by the Advertising Standards Authority following complaints from rival easyJet claiming the ad was misleading.
Apple has unveiled its latest software update for its iPhone, which includes a mobile advertising platform called iAd.
BT has launched a multi-channel campaign to promote BT Infinity, its new superfast fibre-optic broadband service.
Orange and T-Mobile are set to launch their first joint advertising campaign since the two mobile brands merged under parent company Everything, Everywhere earlier this year.
Video campaigns that combine pre-roll and banner ads deliver the highest recall rates, according to research from Sky, the IAB and media research agency Decipher.
Wrigley’s has launched its first custom-packaging offer where customers can personalise its Extra sugar free chewing-gum packs.
L’Oréal plans to ramp up its direct selling to consumers through branded retail outlets following a Maybelline pop-up store trial.
UK mobile users are more likely to access content on their mobiles through a browser, rather than a mobile app.
UK digital ad spend neared £2bn in the first half of the year as the online industry bounced back from recession, according to the IAB.
Everything Everywhere, the newly created mobile phone network that combines brands Orange and T Mobile, is axing 11 posts from its joint brand team as it makes 1200 redundancies.
Mark Thomson, media director at the Royal Mail argues that the recession has highlighted the need to improve targeting and demonstrate better ROI.