WPP posts 28.5% profit bump
Russell ParsonsWPP has presented an upbeat view of the future for the advertising and marketing services industry after posting the fastest quarterly revenue growth in a decade.
Uncategorized
AB Inbev credits marketing for UK lift
Russell ParsonsAB Inbev says Budweiser’s sponsorship of the World Cup and new product launches helped boost share and volume sales in the UK last year.
SABMiller readies Kozel launch
Russell ParsonsSABMiller is to launch Czech lager Kozel in the UK as it looks to exploit the growing popularity of lower-strength lagers.
Wear the right hat for brand advocacy
Josie AllchinA consumer’s recommendation via social media is worth its weight in gold but beware of manipulation. David Cushman, UK managing director of social business consultancy Ninety10 Group and former Bauer digital development chief explains more If you’ve ever heard the term ’SEO’ bandied about you’re likely familiar with the concept of ’black hat’ and ’white […]
Ryanair offers advertising on boarding cards
Branwell JohnsonRyanair is to publish third party advertising on its boarding cards from today.
TNT Post goes head-to-head with Royal Mail first class
David BurrowsTNT Post has introduced a next day delivery service called FirstSort, which it claims is the first physical alternative to the first class service offered by Royal Mail.
M&S appoints director to lead international expansion
Lara O'ReillyMarks & Spencer has appointed Jan Heere as its new director of international to lead the international growth plans the retailer outlined in November.
Public ire over “junk” mail should spur direct marketers on
Russell ParsonsI was lucky enough to appear on BBC Radio Wales last week. The producer of the station’s afternoon phone-in had seen my coverage of the deal struck between Royal Mail and the Communication Workers Union (CWU) to end their six-month long dispute and felt me capable of “expert” insight into the world of direct mail, or “junk” mail as he unhelpfully insisted on calling it.
Listen and learn
Marketing WeekKevin Slatter, managing director of G2 Data Dynamics, argues that in tough economic times direct marketers need to listen to what their customers are telling them.
Couponstar launches social media vouchers
Lara O'ReillyCouponstar, the digital discount voucher specialist, is today launching a new platform enabling brands to offer customers coupons through Facebook and Twitter.
KFC scraps “Finger Lickin’ good”
Rosie BakerKFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.
Brylcreem and Lebara to sponsor live cricket on YouTube
Rosie BakerBrylcreem and Lebara Mobile have been signed as sponsors of YouTube’s live streaming of cricket’s Indian Premier League (IPL).
Facebook measures ads’ level of social engagement
Charlottle McElenyFacebook has launched a set of metrics that measure social engagement for paid ads.
John Lewis pushes digital switchover via DM
Rosie BakerJohn Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.
Method and Disney to launch handwash
Rachel DonachieEco-friendly personal and household cleaning brand Method has teamed up with Disney to launch a children’s handwash.