WPP posts 28.5% profit bump
Russell ParsonsWPP has presented an upbeat view of the future for the advertising and marketing services industry after posting the fastest quarterly revenue growth in a decade.
WPP has presented an upbeat view of the future for the advertising and marketing services industry after posting the fastest quarterly revenue growth in a decade.
AB Inbev says Budweiser’s sponsorship of the World Cup and new product launches helped boost share and volume sales in the UK last year.
SABMiller is to launch Czech lager Kozel in the UK as it looks to exploit the growing popularity of lower-strength lagers.
A consumer’s recommendation via social media is worth its weight in gold but beware of manipulation. David Cushman, UK managing director of social business consultancy Ninety10 Group and former Bauer digital development chief explains more If you’ve ever heard the term ’SEO’ bandied about you’re likely familiar with the concept of ’black hat’ and ’white […]
Ryanair is to publish third party advertising on its boarding cards from today.
TNT Post has introduced a next day delivery service called FirstSort, which it claims is the first physical alternative to the first class service offered by Royal Mail.
Marks & Spencer has appointed Jan Heere as its new director of international to lead the international growth plans the retailer outlined in November.
I was lucky enough to appear on BBC Radio Wales last week. The producer of the station’s afternoon phone-in had seen my coverage of the deal struck between Royal Mail and the Communication Workers Union (CWU) to end their six-month long dispute and felt me capable of “expert” insight into the world of direct mail, or “junk” mail as he unhelpfully insisted on calling it.
Kevin Slatter, managing director of G2 Data Dynamics, argues that in tough economic times direct marketers need to listen to what their customers are telling them.
Couponstar, the digital discount voucher specialist, is today launching a new platform enabling brands to offer customers coupons through Facebook and Twitter.
KFC is to replace its 50-year old strapline Finger Lickin’ Good as part of a wider health conscious strategy.
Brylcreem and Lebara Mobile have been signed as sponsors of YouTube’s live streaming of cricket’s Indian Premier League (IPL).
Facebook has launched a set of metrics that measure social engagement for paid ads.
John Lewis is launching a press and direct marketing campaign to help customers get ready for the digital TV switchover.
Eco-friendly personal and household cleaning brand Method has teamed up with Disney to launch a children’s handwash.