The value of differentiation will only increase as more brands follow the AI herd
Mark RitsonThere are far more pressing issues marketers should be turning their attention to before getting distracted by AI.
There are far more pressing issues marketers should be turning their attention to before getting distracted by AI.
Marketing leaders from B2B businesses say the drive to humanise and connect with audiences is of paramount importance in today’s climate.
Falling inflation, higher interest rates and rising weekly earnings boosted people’s confidence in August.
While global advertising spend is forecast to grow 4.4% globally this year, the UK market is actually projected to decline by 1% in US dollar terms.
Club Pret customers will now get 20% off Pret A Manger products off the back of revenues rising 20.2% in the first half of 2023.
The marketer and passionate industry advocate passed away peacefully on Monday after a two-year battle with cancer.
The brand, launched in 2017 by Trinny Woodall, has focused on community to power its rise, says CMO Shira Feuer.
When CEO Barry McCarthy joined Peloton last year, he found a company relying on price promotions to drive growth. Now the company is investing behind a more diverse range of levers, including a relaunched brand.
Our market research series continues with a look at why marketers are moving away from qualitative research – and what the common pitfalls are that have led to its decline.
Marketing Week columnist Mark Ritson joins former Eve Sleep CEO Cheryl Calverley, LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo and Digitas’s chief strategy officer Matt Holt to debate the core pillars of marketing effectiveness.
Beauty business Coty, which owns brands including Max Factor and Rimmel, is using data to determine where it can make price increases without seeing drops in demand.
Cadbury has increased its brand value by 47.6% compared to 2022, entering into the top 20 most valuable global food brands.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
As the 2023 World Cup comes to an end, here’s how brands marked England’s Lionesses reaching the final, and what needs to come next to drive the game forward.
Weetabix is a brand that has been unafraid to experiment with its marketing team structure and allow talent to move across business functions, something which marketing director Francesca Theokli says sets it apart.