Destination unknown
Marketing WeekMany have praised the strength of the VisitBritain brand, but others accuse the organisation of lacking focus because its remit overlaps other UK tourism bodies. Matthew Gorman reports
Many have praised the strength of the VisitBritain brand, but others accuse the organisation of lacking focus because its remit overlaps other UK tourism bodies. Matthew Gorman reports
There are conflicting messages from the public about their experience of brand sponsorship of music events, but marketers would do well to keep their communications in tune with the festivals’ values
The focus of Online Marketing 2007 will be on social media, digital and online public relations. Keynote speakers will include executives from Google, General Motors UK and Ireland and Lego.
Lego is to produce a range of Indiana Jones-themed construction toys after striking a new deal with Hollywood film studio Lucas Film. The deal comes ahead of the latest Indiana Jones movie launch set for next year. Lego will produce playsets based on the three previous Indiana Jones films and on next year’s new release. […]
British white goods brand Hotpoint is at the centre of Italian-based owner Indesit’s harmonised European brand strategy. Rupi Gohlar assesses its chances of success on the Continent
The WebTrends Marketing in the Dark survey reveals a confidence within the marketing sector, including those in online. But is this confidence justified and will it grow in the coming years?
Ikea has appointed Beattie McGuiness Bungay to handle its £12m UK account following a three-way pitch against Wieden & Kennedy and Mother. The pitch was handled by the AAR…
Heineken is aiming to reverse its fortunes in the UK by introducing pub-goers to Continental drinking habits around its draught premium 5% ABV Export brand. Matthew Gorman reports
Of the numerous factors working to change the marketing sector, online activity is considered one of the most important, according to results from the latest CIM Marketing Trends Survey
Price comparison site Confused.com has hit out at Direct Line’s new advertising campaign, branding the insurer “desperate” and “increasingly uncompetitive”. The Direct Line campaign implies consumers are missing out on additional benefits if they buy insurance via online comparison sites. It says price comparison sites are “middlemen”, the online equivalent of insurance brokers with commission, […]
Volkswagen Commercial Vehicles (VCV) is taking on market leaders Ford and Vauxhall with a new strategy that aims to move VCV away from the main VW brand. The company is launching an outdoor, press, direct marketing and online campaign created by RLA Group in an attempt to recapture the “mass premium” market that is dominated […]
Ecover was one of the first green brands in the UK, and sales have gradually grown as consumers switched on to the issues. But mass market brands hope to steal its limelight, says Nathalie Kilby
The mountain of waste electronic equipment is at a record level but brand owners fail to keep consumers informed of their initiatives to reduce the environmental impact of their latest products
Climate change will be the driving force behind a raft of products and services as industries find environmentally friendly consumers demand action and innovation
Most people purport to care about a company’s green credentials and trust information they might be given about it. But a study suggests that consumer behaviour falls short of their brand expectations