Ryanair, the Irish budget airline, has warned that its profits will slow dramatically due to “soft” marketing conditions caused by higher airport taxes and increased passenger duties. It has predicted a 5% decrease in profits over the next financial year. The airline made the prediction as it reported a 33% increase in net profit to […]
Bratz has enjoyed great success since its US launch in 2001, but changes are afoot on this side of the Atlantic. Rupi Gohlar asks whether the doll brand can maintain its strong sales
Wealthy over-55-year-olds are spending more on luxury goods than ever before, yet they are as diverse in their responses to advertising as any other generation. Marketers must not alienate them
Mars UK has performed a u-turn over plans to use animal products in its chocolate bars after hundreds of complaints from vegetarians. The company has taken out a series of adverts in today’s (Monday) national press highlighting its decision to not to change the whey in products such as Mars bars and Maltesers from a […]
Iconic footwear retailer Clarks has suffered a sharp drop in profits, but analysts argue that the market-leading brand remains strong and there is value in the name. Matthew Gorman reports
Bread consumption remains stable in terms of penetration, but brands that are perceived to offer a health benefit are taking an increasing slice of the market as the drive to improve our diet continues
The good news is that today’s proliferation of media give marketers a myriad of ways to communicate with consumers. The bad news is that consumers have so much choice in how they receive messages, all too often they choose not to receive a brand’s messages at all. And if they feel that a brand is being too pushy with its marketing, not only do they complain, but thanks to the internet, their complaints can reach an extremely wide audience.
Toblerone is undoubtedly an iconic brand in the confectionery market. But is launching a new variant enough to build the brand without increased marketing support? By Matthew Gorman
The popularity of DIY has fallen severely. Retailers must tailor their services to tempt consumers away from their holidays and back to their tool boxes. By Richard Perks
New customers looking to open savings and deposit accounts now favour quick, online applications. Failure to offer effective online solutions will cost financial institutions dear
The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]
MasterCard is aiming to launch the first “tap and go” contactless payment system in London later this year. The payments giant plans to beat rivals Visa and Apex by launching credit and debit cards with Royal Bank of Scotland using its PayPass system in the autumn…
The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed
What works for one brand in winning consumers trust won’t necessarily work for another, says Victoria Scott
A new WPP Group study into consumer trust and corporate reputation shows that consumers are more concerned with product quality and consumer fairness than corporate social responsibility