Kraft Heinz appoints former marketer as CEO
Niamh CarrollExperienced FMCG leader and former marketer, Carlos Abrams-Rivera will take over as CEO of Kraft Heinz in January.
Experienced FMCG leader and former marketer, Carlos Abrams-Rivera will take over as CEO of Kraft Heinz in January.
We arm you with all the numbers you need to tackle the week ahead.
According to data shared exclusively with Marketing Week, net spend on market research has been negative for the best part of a decade with some businesses turning to data and cheaper research sources. In the first part of a series looking at the use of market research by brands, we explore what sits behind the shift and some of the consequences.
In a panel hosted by Marketing Week columnist Mark Ritson, effectiveness experts from Walgreens Boots Alliance, Ebiquity and System1 share best practice and provide fresh perspectives on how marketers can deliver greater impact.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the importance of brand building in B2B to No7’s strategy for growth, it’s been a busy week. Here is my take.
Deliveroo is being more targeted in how it delivers promotions and stepping up its focus on value in marketing communications in order to boost consumers’ value perceptions of the brand.
Tim Plyming joins from The Open University into the newly created role to fuel growth plans.
August has proved surprisingly busy for recruitment, and while some marketers are finding it harder to fully switch off, others are ensuring they find ways to get the break they need ahead of a busy end to the year.
Research shows that job titles, such as VP of marketing and CMO, are being listed with limited experience requirements as firms look to attract and retain talent in a competitive jobs market.
Henkel has been undergoing a restructure in its consumer brands division since early 2022, something which CEO Carsten Knobel says has led to more “focused” marketing.
Disney has not yet figured out how to balance marketing spend across its streaming services in the way rival Netflix has, CEO Bob Iger admitted.
After several boom years, the meat alternative category is faltering, leaving brands with the task of setting themselves apart in a still crowded field.
New research shows industrial companies make up most common sector sponsoring teams across football, rugby and cricket – but gambling firms remain inextricably linked to football.
Nomad Foods will launch advertising and promotions blitz in the third quarter as it targets market share growth throughout the rest of the year.
Esprit’s new CEO admits the brand has been “lost for a long time”, but with its first brand chief in place, it is now looking to re-establish the retailer as a global leader in fashion.