Banks are held to account
Marketing WeekNew customers looking to open savings and deposit accounts now favour quick, online applications. Failure to offer effective online solutions will cost financial institutions dear
New customers looking to open savings and deposit accounts now favour quick, online applications. Failure to offer effective online solutions will cost financial institutions dear
The Wrigley Company is plotting the launch of a chewing gum brand to spearhead its counterattack against Cadbury-owned rival, Trident. Called 5, the sugar-free stick gum range unveiled in the US in March, will be one of Wrigley’s most significant launches for several years. It is understood that it will be brought to the UK […]
MasterCard is aiming to launch the first “tap and go” contactless payment system in London later this year. The payments giant plans to beat rivals Visa and Apex by launching credit and debit cards with Royal Bank of Scotland using its PayPass system in the autumn…
The results of this year’s Reader’s Digest Trusted Brands survey are in. Which brands provide the best and most consistent results and keep consumers flocking back? Read on: all will be revealed
What works for one brand in winning consumers trust won’t necessarily work for another, says Victoria Scott
A new WPP Group study into consumer trust and corporate reputation shows that consumers are more concerned with product quality and consumer fairness than corporate social responsibility
With its near monopoly on the UK chewing gum market torpedoed by rival Cadbury’s launch of Trident, Rupi Gohlar asks what Wrigley can do to wrest back the initiative from its competitor
DM’s ability to deliver accountability is recognised more and more, so expect massive growth for those companies that get it right , says Hugh Bishop
This book is the first fruit of a joint-venture between Marketing Week and BrandIndex, a subsidiary of the well-known online market research company, YouGov. Why have we got together? Any successful alliance depends upon each partner contributing complementary assets to the endeavour. We at Marketing Week feel that in BrandIndex, marketers will find an invaluable […]
The Wrigley Company is gearing up to launch its counter-attack against Cadbury-owned chewing gum brand Trident with the launch of two fruit-flavoured gums under its Extra brand. The launch comes as Wrigley axes its revolutionary Extra Thin Ice breath strips after five years. It is understood the two limited edition Extra flavours, strawberry and watermelon, […]
Sponsoring the England football team was the brand’s high-water mark, but if Green Flag can clarify its insurance links, it could be a force to be reckoned with again, says Matthew Gorman
Cinema advertising is seen as an integral part of the cinema-going experience, giving marketers the opportunity to engage with a receptive audience before, during – and even after – blockbuster films
Media Planning Group is launching a research programme designed to provide insights about British family life to advertisers and the media. The research, called Fabric, will use a nationwide panel of 50 families, who will regularly give their opinions on issues such as premium-rate phone calls on TV, recycling at home, bank customer service and […]
The Wrigley Company, the confectionery and chewing gum giant, is looking to consolidate its £200m global advertising business. It is not expected to affect BBDO, which will remain its key network. It is thought to be inviting non-roster agencies to pitch and it is not clear how it will affect its other agencies Bristol-based […]
Nationwide has launched a multi-million-pound sponsorship campaign with the four national football associations in a bid to offer its customers “empowerment”. The “Sponsored by you” campaign breaks at the end of May. Under the partnership, Nationwide will offer its full ticket allocation for matches played by the England, Scotland, Northern Ireland and Wales football teams […]