There is such variety in marketing careers that almost any skill or training is useful in the right circumstances. Whether you have a degree in the arts, sciences or in life, there is a marketing niche where your expertise can be put to good use. In this supplement we highlight managers from industries ranging from […]
Absolut has held its own in the premium spirits sector for over 20 years and manufacturers are now preparing to battle to win the brand by taking over its parent firm. Noelle Waugh reports
The latest MCCA salary survey does not make easy reading for some people in the marketing profession, but looks very appealing to others, and as such, reflects the nature of the industry
After being bought by a US billionaire, the Premiership team whose glory days seemed far behind it, has the financial clout – and new management team – to help it return to form, says John Reynolds
As the percentage of the population over the age of 65 increases, the so-called swing generation is spending more on lifestyle and health and, as such, is an untapped market for many companies
Viacom is seeking $1bn (519m) in damages against YouTube and owner Google for copyright infringement claiming the site’s business model is “illegal”…
Coca-Cola and L’Oreal are understood to be forming a partnership to develop a range of functional drinks. The first product is thought to be a non-carbonated drink designed to promote health. The beverage, which could be launched as early as 2008, has been trademarked as a tea-based ready-to-drink product by Coca-Cola’s Beverage Partners Worldwide (BPW) […]
Lego is boosting its commitment to the video games sector by entering a partnership with independent game development company NetDevil to launch a massive multi-player online game. The game is scheduled for release some time next year. It forms part…
Radio has been lambasted for failing to keep up with other media, but will soon break through as a truly competitive digital platform, says Erica Taylor
IKEA, the Swedish furniture retailer, is reviewing its 5m advertising account in the UK.
Cadbury has emerged relatively unscathed from its recent health scares
If the global ad networks are to weather the pressure from the independents, they must quickly learn to start playing to their strengths, argues David Wethey
The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines
Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester
Rising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption