People in glass houses…
Marketing WeekThe abuse of Shilpa Shetty may have caused an outcry, but it reflects tensions in our wider socierty. It’s time we all did some navel-gazing, marketers included, says Tony Lit.
The abuse of Shilpa Shetty may have caused an outcry, but it reflects tensions in our wider socierty. It’s time we all did some navel-gazing, marketers included, says Tony Lit.
Nationwide Building Society is planning to put free cash machines in libraries as part of an anti-poverty stance. The building society is partnering with the Bristol Financial Inclusion Taskforce (BFIS) for the city-wide trial, but expects other cities to follow. It follows campaigning from anti-poverty groups and the Citizens Advice Bureau. Citizens Advice last year […]
Nationwide’s executive director Stuart Bernau has lambasted rivals for their “smoke and mirror” savings accounts as the building society launches what he claims is a “genuine” account.
Despite a major celebrity-led ad drive last year, Gap, with its ‘basics’ selling point, is failling to grap shoppers. But plans for a UK-designed range could up the stakes for the retailer.
Media companies’ prospects for 2007 largely depend on the extent to which the drop in ad revenues is cyclical rather than structural. By David Forster.
Faced with the prospect of a substantial dent in profits following OFT investigations into the charges and penalty fees, banks and credit card providers need to rethink their approach to charging customers.
S GDA-based food labelling scheme used by some retailers and manufacturers, while helpful, lacks the directness of the traffic light system, says Gill Fine.
Head of the Volkswagen brand Wolfgang Bernhard is leaving Europe’s biggest carmaker as part of a management restructure. Volkswagen’s new chief executive, former Audi boss Martin Winterkorn, will take on Bernhard’s brand role when he leaves at the end of the month. Speculation has been mounting about Bernhard’s position as chairman of the VW brand […]
Marketers’ salaries rose by 12% in 2006 after several years of lacklustre growth, but life in the nation’s marketing departments is changing as middle-ranking managers exert more influence and conditions and perks mirror those across the Atlantic. By Hilary Hoolahan and David Reed.
It may lack the glamour of YouTube and MySpace, but a backwater on the e-market has the revolutionary potential of the Model T Ford.
The luxury brand suffered for its high-profile links with ‘chav culture’, but as sales pick up it faces controversy over plans to close a Welsh factory and move production to China.
Chilly January has traditionally been a time to make plans for summer holidays, and travel brands are learning that the internet now has a vital role to play in researching and booking those breaks.
When BT was the only provider of telecoms in the UK, its ad campaigns got the nation talking. Mark Choueke discovers the company needs to regain its emphasis on memorable advertising
Regional newspapers are adapting to the digital age by offering their readers news when, where and how they want it, and it’s paying off, says Lynne Anderson.
This Christmas more people than ever will use the internet to buy presents but, as the Web grows in popularity, pro-active high street retailers are learning that they can’t succeed both on- and offline.