Dot-com survivor
Marketing WeekLastminute.com is one of the best known online brands, and has helped revolutionise the UK travel market, but it is now starting to face challenges to its dominance. Nathalie Kilby reports.
Lastminute.com is one of the best known online brands, and has helped revolutionise the UK travel market, but it is now starting to face challenges to its dominance. Nathalie Kilby reports.
Volkswagen has been slammed by the Advertising Standards Authority for running a press ad for the Golf GT TSI which misleadingly implied that the car had ‘low emissions’.
After the delays that have hit its launch, will the PS3’s experiential advertising strategy allow it to make up lost ground on the rival consoles already in the market? asks Nathalie Kilby
Regardless of age or gender, charitable donors behave like ordinary consumers, and marketers targeting new or existing supporters should adopt an intergrated approach for the best response.
The democratic nature of the Web can be dangerous for brands, but by offering expert research and insight media owners can help, says Neil Perkin.
We are not known as a nation of optimists, yet in the past two years, Marketing Week’s The Year Ahead magazine has brimmed with positive predictions for marketing. In 2004, our experts foresaw a promising 2005 and their prophecies were largely accurate. In 2005, they looked forward to an even more prosperous 2006. As the […]
Collaborating on an account can benefit all parties involved, but there’s no room for big egos, and the client’s needs are paramount, says Alex Shephard
Iberdrola’s move to acquire ScottishPower has highlighted the poor customer service reputation of overseas companies – a concern for users and employees. By Nathalie Kilby.
Social and environmental issues are still less important to most companies than financial results, despite consumer trends, but marketing departments are being seen as an increasingly vital asset.
Argos is set to overtake MFI as the UK’s leading furniture retailer, according to a new report by retail analysts Verdict Research. The report predicts that MFI, which has been market leader for over 20 years, will also fall behind DFS and Ikea. Argos in 2006 has a 6.2% share of the market – rising […]
It’s ten years since AOL launched in the UK
Advertising to children is under pressure so it is time look at the effective communication of suitable ad messages. Alternative ad vehicles must be used and in-school marketing offers an opportunity
Concern about carbon emissions is set to become the next bigh driver of consumer behaviour, and the smart brands should act now, say Ashley Goodall.
A career in marketing has always been a popular choice, but in the current candidate-driven market employers are having to do more and more in order to recruit and retain high quality employees. This is the second annual survey that Michael Page Marketing has conducted in association with Marketing Week and it is great to be involved again. The 2006 survey has been completed by more than 1,000 marketing professionals from throughout the UK. The findings highlight the most desired companies to work for, and illustrates the most important factors that attract candidates to a job be it salary, career development or the brand. Read more of Richard Vickers’ introduction here For the full survey click here
Blogging may be the latest buzzword among consumers, and research unveils the considerable effect it has on their purchasing, but that’s no reason for marketers to jump on the bandwagon.