From the gutter to the stars
Marketing WeekMany non-core brands live in limbo, neglected by their owners, but with a little attention they can realise their potential.
Many non-core brands live in limbo, neglected by their owners, but with a little attention they can realise their potential.
YouTube has come under fresh attack from politicians this week, with calls for a clampdown on the site to stop it from being used by pupils to bully their teachers. In a House of Lords debate on the Education and Inspections Bill on Monday, Liberal Democrat education spokesperson Baroness Walmsley claimed YouTube was being used […]
Impressive sales at the ‘world’s biggest bookseller’ are masking falling profits and costly litigation, but the financial markets still love Amazon, says Dominic Dudley.
Consumers are aware of green energy issues, but cost and a lack of leadership from business and Government are stalling action. Will change only come with our children, who show real commitment?
Argos launches “reindeer food” packages, as part of a scheme to support its partnership with charity Help the Hospices.
Pizza Hut is to become the first UK brand to launch a channel on social networking site YouTube. The company will use the channel, Top That TV, to promote its new pizza Cheesy Bites. People are encouraged to upload their “cheesiest” videos to the site and the best clip each week will win £100 of […]
On the surface, the Google decision to buy YouTube looks just like NewsCorp’s purchase of MySpace and Yahoo!’s mooted interest in buying Facebook – a big company spending heavily to buy it’s way into the latest online craze, and worrying about the profits and costs for another day. But the implications for Google’s Sergey Brin […]
WPP is striving to keep the Sky account, and no wonder – since its UK arrival in 1989 it has been a force to reckon with, and it looks like it will remain so, says Catherine Turner
While creative brilliance is sought after, clients also want advertising agencies to demonstrate robust management and financial processes. It is a requirement many are struggling to fulfil
As the advertising world adapts to the digital age, confusion still reigns over how best to handle the dilemmas it throws up
Mobile TV had not been the success some had predicted, but putting more thought into the content could help it take off, says Tom Weiss.
The Wrigley Company has appointed its first president and chief executive from outside of the Wrigley family. William D Perez will take over the roles from Bill Wrigley immediately. Wrigley will stay on as chairman of the board and take on the role of executive chairman. He will be responsible for developing long-term strategy and […]
A newly demerged Argos is exercising its freedom by opening a chain of ‘convenience stores’ as it battles to remain the UK’s number one non-food retailer. By Ian McCawley
Dubbed InBeTweeners, children aged 11 and 12 defy most marketers’ assumptions: they understand advertising messages, but they are scared of the dark and their parents still hold the purse strings
As high street sales wilt in the face of the weak demand, deflation and higher costs, will extra space aid recovery?