Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]
Aviva is to halve the size of the RAC’s marketing department, with the loss of up to 30 jobs, following its £1.1bn takeover of the motoring services company earlier this year. The RAC’s 60 marketers were told yesterday (Tuesday) that their roles are being scrapped but that they could reapply for one of about 30 […]
Proximity London has created a direct marketing campaign for Volkswagen’s MkV Golf GTI. The campaign uses the strapline ‘The original, updated’, created by DDB London for the ad campaign.
Mastercard is launching an electronic “virtual wallet” to target migrants and households without bank accounts in September. Called Cashplus, the pre-paid Mastercard will enable customers to buy ready-to-use cards in retail outlets, in much the same way as mobile top-up vouchers and phone cards. Mastercard Europe and partner Advanced Payment Solutions (APS) hope to tap […]
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos’s £35m advertising pitch, along with incumbent Euro RSCG.
Ryanair reported record first-quarter profits of €64.4m (£44.3m) in the three months to June this year, despite a 112 per cent increase in fuel costs. Passenger numbers were also up 30 per cent to 8.5 million.
Aviva is restructuring the marketing department of its Norwich Union brand following the decision to merge the division with the insurance arm of newly acquired RAC. The combined business unit will be known as Norwich Union General Insurance (NUGI). It is the second wholesale restructure of the department in less than a year. Colin Webb, […]
Ryanair reported record first-quarter profits of €64.4m (£44.3m) in the three months to June this year, despite a 112 per cent increase in fuel costs. Passenger numbers were also up 30 per cent to 8.5 million.
Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos’s £35m advertising pitch, along with incumbent Euro RSCG.
Proximity London has created a direct marketing campaign to support the recently relaunched Volkswagen Passat. The campaign focuses on the car’s luxurious qualities and supports an above-the-line campaign by DDB London.
Pepsi is to launch a limited-edition seasonal soft drink called Pepsi Max Punch in the run-up to Christmas. The cinnamon and ginger-flavoured drink will launch in September and be available in stores until the end of the Christmas period. Consumers will be able to buy the drink in 500ml and two-litre bottles at the standard […]
Lastminute.com has launched its own online advertising sales arm, LM Media, and announced its first major account win. Irish no-frills airline Ryanair has signed a three-year deal with the fledgling media agency to sell advertising space on the airline’s website. It is the first time that Ryanair has offered space on its site, which attracts […]
Ikea has split its international media buying business between Mediaedge:CIA and UK incumbent MediaCom. The business is understood to be worth &£30m across Europe and $175m (&£98m) globally. Prior to the pitch, the Swedish furniture retailer used a number of media agencies on a country-by-country basis across the world. It is believed to have invited […]
DDB London, Fallon, WCRS, Clemmow Hornby Inge and incumbent Euro RSCG have been shortlisted for the &£30m Argos advertising account.
Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head of group service. He starts as Audi UK director on August 1. […]