Direct Line has appointed Peter Corfield as interim marketing director, following the early retirement of Jim Wallace. Corfield moves from sister RBS company Churchill Insurance, where his role as marketing director will be filled by head of marketing communications Richard Pennant-Jones.
Ryanair, the budget airline, has reported a 19 per cent increase in pre-tax profits to &£155m for the year to the end of March. The airline says that it remains confident about the rest of the year, as sales for the summer months are strong.
DDB London has created a £6.5m campaign to support the launch of the Volkswagen Golf Plus, which shows bemused drivers unable to come to terms with the extra space they have.
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
Audi UK director to take a senior marketing position at Volkswagen’s German headquarters
The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.
The Royal Bank of Scotland has handed the £22m account for its Direct Line Financial Services division to Clemmow Hornby Inge without a pitch.
Volkswagen Commercial Vehicles is launching an advertising campaign featuring 19 of the company’s British customers and their vans. The campaign will use outdoor and press advertising.
Masterfoods is investing £5m in a pan-European relaunch of its Pedigree dry pet food range as part of a wider revamp of the Pedigree brand. It is understood that the relaunch will be supported by a full marketing package, including television
Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
The RAC lags behind the AA, while Aviva’s Norwich Union wants to supplant RBS as the UK’s top motor insurer. A merger could be just the ticket, but a culture clash looks likely. By Martin Croft
Aviva, the financial services giant which has launched a £1.1bn agreed takeover for motoring organisation the RAC, is planning to put its combined media planning and buying business, worth more than £60m, up for review. Brand Connection handles the £47m media planning and buying account for Norwich Union, Aviva’s main UK subsidiary. The RAC’s £11.7m […]
Hachette Filipacchi is to publish an A5 glossy L’Oreal Professional Hair Supplement with the April 2005 issue of Elle magazine…
Direct Line has appointed interactive media agency Tamar to handle natural search optimisation for its website, www.directline.com. Tamar’s role is to ensure that Direct Line’s motor, home, travel and pet insurance offerings appear high in the results on search sites such as Google and MSN. Pay-per-click search engine marketing is unaffected by the appointment, and […]