Sara Weller takes Argos md role
Marketing WeekSainsbury’s deputy managing director Sara Weller is to take up the role of managing director at Argos (Profile, page 26).
Sainsbury’s deputy managing director Sara Weller is to take up the role of managing director at Argos (Profile, page 26).
The Music of Black Origin (MOBO) Awards is searching for a headline sponsor following Mastercard’s decision to withdraw from its multi-million pound involvement with the annual ceremony. Mastercard has sponsored the event since 2000 and the deal is worth more than &£1m a year. The awards ceremony has become one of the most important events […]
WH Smith’s new chief executive Kate Swann has picked a former Argos colleague to be the new marketing director for the high street book, magazine, stationery and music retailer. Argos head of product marketing Stephen Clarke is to join his former boss Swann as marketing director for WH Smith UK Retail. Swann was managing director […]
Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]
Volkswagen has apologised to Renault after an ad created by VW’s advertising agency, DDB London, falsely claimed that the Golf was the first hatchback. The £15m advertising campaign for the UK launch of the Golf has made great play of the model’s heritage and its 30th anniversary. As part of the campaign, VW booked the […]
Volkswagen has appointed former Mitsubishi Europe president Stefan Jacoby as its top marketer, with responsibility for all the group’s brands. Jacoby takes a boardroom role that has been vacant since the resignation of Robert Büchelhofer last April, following a spat over strategy with chairman Bernd Pischetsrieder, who has assumed personal control of marketing in the […]
Volkswagen has apologised to Renault after an ad created by VW’s advertising agency, DDB London, falsely claimed that the Golf was the first hatchback. The £15m advertising campaign for the UK launch of the Golf has made great play of the model’s heritage and its 30th anniversary. As part of the campaign, VW booked the […]
Low-cost airline Ryanair has been rapped by the Advertising Standards Authority (ASA) for using an image of Prince Charles to promote its low fares. The ad, which ran in several newspapers under the headline: “Prince’s Secret Revealed.” attracted 19 complaints, although none were from the Prince’s official office at St James’s Palace. The ASA ruled […]
Nationwide has been rocked by the loss of the title sponsorship of the Football League following a late &£15m ambush bid by Coca-Cola. Nationwide was told the sponsorship rights had gone to Coca-Cola just hours before the deal was made public last Thursday, the day it had expected to finalise its own &£12m deal, following […]
Volkswagen has taken an entire ad break on Channel 4 to promote its new Golf and the total advertising for an issue of Auto Express using advertisements from the model’s 30-year history. Volkswagen is also encouraging consumers to choose their favourite Golf ad on its website, where there are three ad campaigns for each of […]
Argos marketing director Paul Geddes has been poached by the Royal Bank of Scotland (RBS) to oversee marketing for the RBS and National Westminster Bank brands. Geddes will be marketing strategy managing director for retail banking at the RBS Group. He will report to group chief executive for retail banking Benny Higgins. His responsibilities will […]
Mars bar is to sponsor ITV1’s new prime-time Saturday night dating show, which replaces Cilla Black’s Blind Date. The Masterfoods brand is understood to have paid about £700,000 to sponsor the programme, called Love on a Saturday Night. Granada Enterprises and Alliance, part of Zenith Optimedia, are believed to have negotiated the package, which includes […]
Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called ‘Unlimited Possibilities’, the campaign features a couple in a room whose furnishing repeatedly changes in style. More than 3,000 individual Ikea products were used in order to provide an idea […]
Mastercard has confirmed that it has shortlisted footballer Wayne Rooney to feature in its 2004 ad campaign. It says no deal will be signed until Rooney’s 18th birthday on Friday and has rejected suggestions that it is targeting younger consumers.
Mastercard has confirmed that it has shortlisted footballer Wayne Rooney to feature in its 2004 ad campaign. It says no deal will be signed until Rooney’s 18th birthday on Friday and has rejected suggestions that it is targeting younger consumers.