Pedigree head hands reins to Mars boss
Marketing WeekLaurence Haselhurst is retiring from his role as international media manager for petfoods at Pedigree Masterfoods. Haselhurst will be replaced by Angus McIntosh, media manager at Mars Confectionery. Haselhurst is also chairman of the Incorporated Society of British Advertisers’ TV Action Group. Pedigree Masterfoods refused to comment on the moves. The announcement comes amid a […]