Together it will stand
Marketing WeekWhile its ethical stance has been a boon, inconsistent communications and outlet formats have prevented the Co-op becoming a major retail player, says Ian McCawley
While its ethical stance has been a boon, inconsistent communications and outlet formats have prevented the Co-op becoming a major retail player, says Ian McCawley
Incisive Media did all the market asked of it, but found a buyout was the best way to finance expansion. Will others follow its example?
Concerns about our diet and the rising obesity have created a boom for ‘healthy’ brands, but consumers remain split on the ways food producers and government can help us to eat better
An in-depth study of the way viewers spend their leisure time shows that TV companies underestimated the over-50s, says Claire Salmon
Marketers have increased their budgets for the first time in 18 months, according to the Institute of Practitioners in Advertising’s Q3 Bellwether Report, released today.The quarterly survey of marketing spend reveals a modest upward revision to budgets – with online ads and direct marketing having the strongest gains – and marks an end to budget cuts seen in the past five quarters.
Never the most fashionable of brands, KFC has weathered the healthy living debate in the UK by sticking to its guns while high street rivals dithered, says Mark Choueke
Russia has a growing consumer market that has so far been beyond the reach of most Western brands. But that is changing, at least for those that are willing to learn and respect local sensibilities.
Environmental concerns can no longer be ignored, and marketers should be at the forefront of a greener economy, says Rita Clifton
A financial services offer and a move away from the over-loaded home makeover market – is B&Q’s formula for regenerating the business, says Nathalie Kilby
Although consumers now receive messages from a vast array of media channels, the popularity of word-of-mouth marketing shows they still trust the opinions of consumers over those of marketers
Brands can only benefit from gaining a much more detailed picture of their local and regional audiences, says Robert Ray
Nationwide’s strength is its ‘different’ approach to customer service. it must strive to maintain this amid the changes, says Catherine Turner
Ease and speed of purchase are driving online shopping at the expense of traditional channels, but the process is sidelining brands, which are being bypassed by consumers intent on a quick click
There’s never a perfect match between brand and personality, so why do marketers still fall prey to the lure of the big name? as Charles Vallance
The launch of an easier-to-spread variant was intended to increase consumption of the iconic spread, but the ‘love it or hate it’ factor limits its appeal, says Caroline Parry Love it or hate it, Marmite has become one of the most iconic brands in the UK. Unilever Foods has owned the brand since 2000 and […]