Digital transformation, ad spend, gender bias: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Brands must make sure they remain on the “must have” list, says Gfk’s Joe Staton, as confidence could drop even further.
From surging subscriptions to the art of retention, brands share plans to capitalise on their lockdown boom two years into Covid.
Consumers’ interest in electric vehicles is growing, and they’re willing to pay a premium, but few brands have built strong associations in this area.
Inflation means price increases are marketing’s number-one priority for 2022. But how many marketers are capable or even aware of the challenge ahead? Our columnist provides a handy cheat sheet for those who want to get it right.
Will streaming services see the appeal of the ad-funded model? Will brands realise the targeting potential of TV? Here’s what marketers can expect this year.
With online DTC sales up 9% in 2021, Volvo is using the UK as a ‘pilot market’ for exploring new sales strategies.
Coca-Cola has committed to increasing consumer marketing spend to pre-pandemic levels, having already “significantly stepped up” investment compared to last year.
We arm you with all the numbers you need to tackle the week ahead.
With research suggesting B2B marketing is becoming more difficult in the context of Covid, is it time for brands to embrace risk and be bold?
Like many products before it, Wordle has driven desire by limiting its volume – something all marketers should feel confident to try out.
Diageo increased marketing investment by 27% in the six months to the end of last year, ahead of sales growth, as it looks to build the business for the future.
Marketers just can’t resist pointless fads, which is why you can now buy your own piece of marketing history with my freshly minted series of non-fungible tokens.
We arm you with all the numbers you need to tackle the week ahead.