Confidence takes a knock as consumers brace for cost of living squeeze
Lucy TesserasRising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
Predicting the future of marketing tech might be a great way to grab headlines, but it’s the everyday business challenges that marketers need to prioritise in 2022.
We arm you with all the numbers you need to tackle the week ahead.
Inflation and developing news surrounding the Omicron variant has hit consumer confidence, as this month’s GfK data shows drops in major purchase intentions, personal and economic outlooks over the next 12 months.
Tag CEO, Andria Vidler, reflects on another unusual year for the industry and the effect it has had on production, and looks towards the future as we head into 2022, while Tag’s experts explain what defined the last 12 months and what the next year is likely to hold in store.
From John Lewis setting its sights on local gains, to M&S connecting to 3 million customers a week via store-based social media channels, the promise of localism is living on long after lockdown.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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We arm you with all the numbers you need to tackle the week ahead.
Attest research shows consumers want to shop sustainably, but brands and retailers need to offer good-quality and good-value products to help them make that choice.