Read the nation’s mood before you commit to your Christmas campaign
Mark RitsonAt our first Covid Christmas, consumer sentiment could range from weary resignation to a desire for escapism, and brands will have to set the right tone.
At our first Covid Christmas, consumer sentiment could range from weary resignation to a desire for escapism, and brands will have to set the right tone.
Since its launch in Japan in 2000, Amazon has sought to slowly establish itself in some of Asia-Pacific’s biggest markets. However, the ride has not universally been a smooth one. Here’s how Amazon is faring in Asia-Pacific in the year 2020.
Customer experience may seem less of a priority than it was, but it has kept brands afloat in the pandemic and if investment is maintained it will be an even bigger competitive advantage in future, as the members of our CX50 list demonstrate.
The hospitality sector has found QR codes to be an ideal tool for reassuring nervous customers as they return after the Covid-19 lockdown.
Despite the Eat Out to Help Out scheme, consumers are still pessimistic about economy recovery but are feeling more confident about bigger purchases.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
To understand how to adapt to the new realities of society, business and the consumer economy, brands need to address the evolving needs of customers, clients and citizens.
Has digital acceleration come at a cost to long-term brand-building – and will brands and consumers revert to old patterns post-Covid? Marketers at the latest Marketing Week and Salesforce roundtable debated the balance of strategic planning versus lean agility.
Virgin Atlantic filing for chapter 15 bankruptcy protection might signal a turning point in how we travel – and how airline brands make money.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.
People may be starting to travel again but the threat of quarantine and fears over a second wave make rebuilding consumer confidence in the industry a difficult job.
The last episode in the series examines how artificial intelligence can influence and assist the creative process, and how big its role might be in the future.
We arm marketers with all the numbers they need to tackle the week ahead.
However, with views on their financial situation picking up, brands that restate their value and values could pick up sales as savings turn into spending.