Shops reopening, data privacy, promotion levels: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
Despite the easing of some lockdown restrictions, consumers remain very wary about an economic recovery and are still proving reluctant to spend.
Find out how brands in sectors affected by Covid-19 can use customer data to keep up-to-date with trends transforming buying behaviour.
The luxury sector needs to fully embrace the possibilities of ecommerce if it wants to maintain engagement with consumers in the new socially distanced world.
We take a look at how businesses can build their brands on the worldwide phenomenon that is TikTok.
We arm marketers with all the numbers they need to tackle the week ahead.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the behavioural science challenge of reopening in a pandemic, to making sure charitable work is not forgotten when attention is elsewhere, it’s been another busy week. Here’s my take.
Brands must connect on an emotional level and understand they’re low on consumers’ priority list, which means you need to use the nuances of local languages and cultures.
From Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
We arm you with all the numbers you need to tackle the week ahead.
Customer journeys are changing rapidly under lockdown, as digital adoption accelerates and safety becomes the number one issue in physical retail.
Consumer confidence remains at record lows as hope fades of quick economic bounceback.
Marketers’ main response to coronavirus has been pessimistically cutting spend, but now they should prepare for the quick recovery economists predict.
In the first part of our partner content series, which will reveal the reasons why TikTok needs to be in brands’ marketing plans, we look at the key information you need to know about what the platform does, what sets it apart and what ad formats you can already buy today.