Online retail, sponsorship, rebranding: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Partnerships with Amazon and Deliveroo put Morrisons in a “very good place” as consumers switch to grocery home delivery and are forced to buy more fresh food through supermarkets.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Bazaarvoice research combining page views, orders, reviews and surveys reveals high demand for leisure goods during lockdown, not just basic necessities – but also issues with availability.
Far from reaching ‘peak subscription’, services that create a feeling of value-added membership and tap into the trends in contemporary culture are headed for a bright future.
B2B marketers must use the current disruption to shift their habits and focus on more effective ways of working and communicating.
From cash flow to furlough, soaring demand and the shift to browsing behaviour, small and medium-sized businesses are finding themselves uniquely challenged by the coronavirus crisis.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Over a third of marketers expect a drop of more than 50% in demand for their brand’s products and services over the next two quarters.
Join this webinar to find out how consumers’ interactions with the world around them are affecting brands’ roles in their lives.
Covid-19 has accelerated the shift to digital in the grocery market out of necessity, but Sainsbury’s outgoing CEO believes many of these checkout-free habits will stick.
Tesco boss Dave Lewis has declared the weekly shop is back in fashion, while new data from Kantar raises questions over whether these habits will continue beyond lockdown and how that might shape the grocery market post-Covid-19.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Consumers’ attitudes towards the economy, their personal financial situations and purchasing have stabilised but they are still only hovering just above the historic lows recorded in 2008.
For the first time since data collection began, marketers expect overall levels of employment to be lower in three months’ time, although there are hopes the government’s interventions will mitigate some of the impact.