Marketing job prospects fall to lowest level yet as budgets face freeze
Sarah VizardA net balance of just 1.4% of companies expect to hire over the next three months as economic and political uncertainty bites.
A net balance of just 1.4% of companies expect to hire over the next three months as economic and political uncertainty bites.
Uncertainty about Brexit and its impact on the economy has forced companies to pull back on marketing spend and shift money into digital in search of cost efficiencies.
Maintaining relevance and responding rapidly to consumer demand has helped Microsoft, Coca-Cola, McDonald’s and Disney retain their spot in Interbrand’s top 10 after 20 years.
We arm marketers with all the numbers they need to tackle the week ahead.
A no-deal Brexit would affect marketers’ day-to-day jobs significantly, particularly in staffing, data use and supply chains. Here’s what you need to know.
We arm marketers with all the numbers they need to tackle the week ahead.
1. Bad customer experience not the top reason for switching brands 62% of consumers who switched brand in the past 12 months did so because brands successfully attracted them, rather than bad customer experience pushing them away. 61% of consumers switched brand at least once in the last year, with automotive (70%) and supermarkets (68%) […]
Competition in the alternative meat industry is fierce so brands must carve out a solid positioning if they’re to earn a spot on everyone’s plates, including meat-eating sceptics.
All five measures in GfK’s consumer confidence index increased in September, compared to August, however views on the wider economy remain depressed and people are saving more.
We arm marketers with all the numbers they need to tackle the week ahead.
With 12 stages and hundreds of speakers across two days, there will be plenty to see at the Festival of Marketing. Here’s our top picks.
Sit back, grab the popcorn and enjoy what will surely prove to be the most competitive commercial contest in marketing history.
Shoppers of direct-to-consumer brands are more affluent, have higher expectations and display different media behaviour to the general online population, according to new research
We arm marketers with all the numbers they need to tackle the week ahead.
The majority of British brands are far more salient than they are meaningfully different, which puts them in a vulnerable position at a time when fame is no longer enough to drive brand growth.