Marketers’ hiring plans fall to lowest level yet as economic concerns bite
Ellen HammettA lack of commitment to changing headcounts comes as businesses raise concerns about rising prices and increasing competitiveness.
A lack of commitment to changing headcounts comes as businesses raise concerns about rising prices and increasing competitiveness.
Marketers continue to display a noticeable drive towards digital-based advertising, according to the latest IPA Bellwether, however budgets for main media advertising begin to recover after a bumpy start to the year.
From companies struggling with digital transformation to inflation weakening and email marketing click-through rates, here’s all the stats you need to know this week.
A worrying trend appears to be emerging where B2B marketing influence dwindles as brands grow, resulting in marketers at big companies finding it difficult to get their message across at a senior level.
All the marketing stats that matter this week including a quarter of people working in the ad industry say they’ve been sexually harassed and two-thirds of older Brits feel they’re stereotyped in advertising.
Consumer confidence has now been in negative territory for two-and-a-half years and shows no signs of improving in the run-up to the UK leaving the EU next year.
Social media and artificial intelligence now allow brands not just to listen to what consumers are saying about products, but to predict new trends and determine which ones matter.
All the marketing stats that matter this week including, the World Cup to give the UK economy a £1.33bn boost and a quarter of media consumption set to be mobile this year.
Positive scores for personal finance and negative scores for the wider economy offer “no clue” as to what consumers are really thinking.
Marketers no longer need fortune-tellers or clairvoyants to advise them what will happen in the future, a quick look at Google, Apple, Facebook and Amazon’s results suggests where the industry is headed.
But a new report warns that brands face a skills shortage and that few have a strategy in place to enable them to move into new markets.
Latest figures from GfK show general pessimism about the UK’s economic future have extended to feelings around personal finances
All the marketing stats that matter this week including Sky overtaking P&G as the biggest traditional ad spender, ad viewability hits record high and the gender pay gap at brands aimed at women.
Internet marketing budgets grew at the lowest rate since 2015 in the first quarter of the year, according to the latest IPA Bellwether, while main media advertising slipped into negative territory for only the second time in five years.
Almost 30% of marketers say they plan to increase their workforce over the next three months, according to the new IPA Bellwether; however, some were not so confident as concerns over Brexit and consumer confidence mount up.