Consumers show ‘worrying enthusiasm for spending’ as Christmas approaches
Thomas HobbsWhile this might sound like good news for retailers, GfK warns that the trend is more “worrying than reassuring” as pressure on consumer spending grows.
While this might sound like good news for retailers, GfK warns that the trend is more “worrying than reassuring” as pressure on consumer spending grows.
Lack of confidence means many marketers are cutting back or moving budgets to cost efficient digital channels, according to the Bellwether Report.
Voice search technology such as Amazon’s Alexa threatens to supplant brands with automated purchase decisions in which tech companies, not retailers, own the customer relationship.
While big discounts play a huge role in getting shoppers online on Black Friday, there are other options available to secure sales on the big day.
Latest figures paint a worrying picture for Brits’ personal finances as the GfK claims consumers are being forced to borrow more money.
Students become independent consumers for the first time when they go to university so brands that communicate with them in the right way stand to forge long-term relationships with this hard to reach group.
Everyone from big beer brands to independent brewers is trying to lay claim to craft beer as they look to win ground in the fast-growing category.
Ten years since the the banking system began to unravel, marketing is a mass of contradictions – cautious in some areas and ambitious in others.
Latest figures from GfK show consumers are increasingly saving rather than spending, a concern as the critical Christmas shopping season approaches.
While Facebook remains the most popular social network in the UK, it is still losing share to Snapchat among younger age groups.
Aldi and Lidl continue to make massive gains in the UK grocery market as the big four supermarkets lose out on market share.
Consumer confidence continues to slump as confusion around the economy leaves shoppers muted in July.
Tech brands including Google, YouTube and Facebook dominate YouGov’s first global brand health rankings, while retailers top the list in the UK.
More companies are planning to hire than cut staff over the next three months, but risks from Brexit could hit future job growth, according to the latest IPA Bellwether.
Digital growth means overall marketing budgets are up but the IPA warns in its latest Bellwether report that economic and political headwinds will hit ad spend.