Attitude is more important than income when it comes to families’ spending habits
Leonie RoderickBy solely focusing on demographics or socioeconomic status, brands could be ignoring key consumers willing to part with their cash.
By solely focusing on demographics or socioeconomic status, brands could be ignoring key consumers willing to part with their cash.
Consumer confidence has taken a hit after the General Election as consumers worry about the economic outlook.
Foodnfilm is on a mission to become the biggest player in the smart TV market by grabbing a slice of the food delivery sector.
Rising food inflation is playing into the hands of the discounters, according to the latest figures from Kantar Worldpanel.
But confidence is expected to fall into decline ‘sooner or later’ as consumers face up to pressure of inflation and poor wage growth.
Donald Trump’s chaotic presidency is highlighting the importance of trusted news brands and driving consumers towards the only model that can save the industry – paid subscriptions.
Heineken is rolling out its first non-alcoholic lager as younger generations opt for healthier beverages, but faces a challenge convincing consumers of its taste merits.
From training staff to driving one-on-one brand engagement, Adidas, Just Eat and HTC are using chatbots in very different ways, but each is learning rapidly about the opportunities they could offer.
As his party prepares to launch its General Election 2017 manifesto tomorrow (18 May), Matt Hancock, the government’s minister of state for digital and culture, claims those who care about the arts have a responsibility to vote Conservative.
From a fridge that tells you what to cook to a wardrobe that suggests what to wear based on the weather, Leonie Roderick tests out living in the connected home of 2020 in the next instalment of Digital Decoded.
With Amazon’s advertising business growing fast there’s speculation it could step up its efforts to take on Google and Facebook, and become the third major player in the digital ad market.
Consumers are increasingly hiding their online behaviour through use of the dark web and ad blockers, but marketers’ aggressive response will only make things worse. The solution is not more tracking but desirable content, says Pinnacle marketing director Harry Lang.
From Google Daydream and HTC Vive to shared virtual reality experiences, Marketing Week talks to Framestore’s co-founder Mike McGee to explore the latest in VR for the next instalment of Digital Decoded.
The coffee brand believes providing a consumer experience that “evokes human emotion and connection” will determine which brick and mortar retailers thrive in the future.
Analysts expected consumer confidence to decline after the Government triggered Article 50, beginning the Brexit process, yet in April it held up.