The US Election: Is this Brexit mark 2?
Sarah VizardWith Donald Trump winning the race to the White House, what does it mean for business and brands?
With Donald Trump winning the race to the White House, what does it mean for business and brands?
To be good at our jobs, we marketers need to be conscious of our own biases and actively seek alternative perspectives, otherwise we just try to confirm our own prejudices.
From Three halting its ad blocking plans to Diageo branding zero-based budgeting “the new normal”, this is what went down in the marketing world this week.
With falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
There has been a surge in hyperlocal apps and services that bring people closer together as the popularity of the sharing economy continues to rise.
The two companies may have settled their dispute but they are not giving much away over who conceded, or whether they reached a compromise.
The quarterly IPA Bellwether Report reveals for the first time that marketers are feeling confident enough to hire despite ongoing uncertainty over Brexit and what it will mean for the UK economy.
With mobile ad spend rising 56% in the first half of 2016, the IAB says marketers must be aware there is no “hierarchy of screens anymore” and that next year’s growth is all dependent on the outcome of Brexit negotiations
Employment prospects and marketing budgets were both up in the third quarter, but there are fears these numbers will soon shift in the other direction.
UK marketing executives enjoyed their best quarter for over two years in the first three months after June’s surprise vote to leave the European Union, and are expecting ongoing growth will lead to a further rise in employment at their companies.
Brands need to get a grip on their direct marketing or risk being deleted by ‘overwhelmed’ consumers.
Marketers and creatives lack a post-Brexit plan, BBC Worldwide CEO Tim Davie has claimed during a Festival of Marketing debate that also featured FA CEO Martin Glenn and former culture minister Ed Vaizey.
Mastercard has launched technology that uses biometrics to verify identification from selfies, in a bid to aid customers who are concerned about fraud and want a quicker way to make online transactions.
Despite uncertainty following Brexit, brands such as TUI and the Premier League believe ‘Brand Britain’ is not lost and remains strong.
Brits showed a renewed hunger to make big purchases in September, with Brexit concerns failing to dent consumer confidence.