Consumer confidence sees biggest drop in 26 years
Thomas HobbsConsumers are turning their backs on making big purchases as confidence takes a hit following the vote to leave the EU.
Consumers are turning their backs on making big purchases as confidence takes a hit following the vote to leave the EU.
ITV is putting in place a “robust” plan to battle uncertainty following the Brexit vote, as the business looks to cut £25m in 2017 and deal with “short-term issues around advertising”.
Google’s move to introduce parent company Alphabet last year means it is Apple that tops this year’s ranking of the brands most likely to thrive in the future, new research finds.
In his first speech to an advertising audience since taking on the role, Matt Hancock said self-regulation was “very important” to him and that the concerns of the industry would be heard in Brexit negotiations.
There is still much uncertainty about what Britain’s vote to leave the European Union will mean in the long term but here marketers from Microsoft, Eat and Taylors of Harrogate predict how it might impact their business.
Identifying online behaviour that suggests people are moving home can help brands target customers as soon as they are in the market to start shopping, new research suggests.
Despite increased pessimism among marketers following the Brexit vote and Bellwether predicting a fall in ad spend for 2016 and 2017, the IPA stresses marketers need to remain optimistic.
Political marketing experts voice their opinion.
Consumer confidence has nosedived as a result of the UK’s decision to leave the EU, with the GfK’s headline consumer index score hitting a 21-year low.
Despite Brexit fears in the travel industry, today (July 7) Lastminute.com Group has launched The Travel People, its new media business that aims to help brands reach its 10 million annual customers.
Less than half of UK marketers are confident about their company’s use of data compared to competitors but that could change as the prevalence of chief marketing technologists is on the rise.
Meet Ed Smith, the Australian CMO on a mission to get under the skin of the UK population by interviewing 500 people in 100 towns and cities. We ask him whether more marketers should be seeking a perspective from outside the London bubble, given how Brexit has revealed the disparity between the capital and the rest of the country.
Marks and Spencer saw its like-for-like general merchandise sales fall 8.9% for the 13 weeks to 2 July, with its chief executive Steve Rowe blaming a “weakened consumer confidence in the run up to the EU referendum” for the steep decline.
Consumers’ desire to escape from hyper-digital lifestyles gives brands an opportunity to connect with them in a more meaningful way.
Business confidence has fallen following Britain’s vote to leave the EU as new anxieties over how it will impact the exports market emerge.