A growing number of singletons and fading social stigma have seen the value of the online dating market skyrocket in recent years, with free and mobile-focused services expanding the consumer base.
A survey of more than 2,000 UK adults reveals product launches are not leaving a lasting impression on consumers and social media does not always live up to the hype of being the place to be. Marketers therefore need to customise launches in order to maximise investment.
The first month of the year has seen a surge in health-conscious behaviour, demonstrating that tactical marketing in January has benefited brands pushing at an open door.
‘Unsolicited materials’ such as leaflets were where parties spent most in 2010, and probably will be again in 2015 thanks to the rise of smaller parties and the Conservatives’ unassailable ad budget.
While marketing budgets have increased for the ninth successive quarter with average growth rates reaching record levels, they are growing at a slower rate according to the latest Bellwether Report.
Eating out is on the up, with Londoners spending far more than the rest of England. But as the capital’s food scene becomes saturated, opportunities for faster growth lie elsewhere.
With mobile gaming soon to take over from consoles, brands have an opportunity to use the channel to raise brand awareness and engage with existing and new audiences, but the offering has to be right – games aligned with a brand’s core purpose are most likely to succeed.
Nearly all B2B brands plan to maintain or increase their content marketing investment in 2015, but while business audiences are clear on its value, they want overt sales messages to disappear.
The cinema industry has seen a decline in audiences and revenues but its fortunes could be turned around with dynamic pricing, better-targeted deals and technology innovations, according to a new study by Mintel.
With consumers used to seeing attractive deals aimed at new customers, research highlights that encouraging loyalty and retention is a difficult task, but one brands should prioritise ahead of customer acquisition.
UK supermarket shoppers are less price-sensitive and more quality-conscious than their European counterparts, new research shows, demanding a fresh look at marketing strategies in the grocery sector.
Tesco’s online director says UK consumers are creatures of habit when it comes to online food shopping, leaving the grocer with a challenge to ensure it creates an easy shopping experience but can also provide some inspiration.
Programmatic advertising has revolutionised brands’ media buying – bad news for traditional display but good for television, which has become even more important within multichannel advertising strategies.
Marketers must deploy their copywriting, analysis and creativity skills to convince sceptical consumers that brands can be trusted not to misuse their details, research shows. Meanwhile, looming EU opt-in laws are adding uncertainty to an already sensitive subject.
This year’s Youth 100 listing by research firm Voxburner indicates that it is brands which offer value, choice and a regular stream of new products that are most desirable to young people.