How marketers can avoid creating a toxic consumer
Mindi ChahalNew research shows that the growth of social media as a customer service channel has led to a new type of consumer with the power to cause reputational havoc to brands.
Consumer & Market Trends
Has the economic recovery started for consumers?
Jonathan BaconNearly two-thirds of people feel no benefit from the improving economy and are not kicking recession-formed habits, shows research seen exclusively by Marketing Week. But by familiarising themselves with these shoppers’ behaviours, marketers can still reach them.
B2B brands break social barriers
Lucy TesserasView the full-size infographic. Using thought leadership to boost brand reach is now a priority for B2B brands, says research, and social media, often regarded as a B2C tool, is perfect for the job.
The price of personal data to brands? £140
Seb JosephMarketers need to ensure they bring to clarity to communications around data marketing with consumers increasingly willing to lower the value of their personal information for brands they trust, according to a report.
Give beauty an online makeover for Christmas
Jonathan BaconView the full-size infographic. Prestige beauty brands always see a surge in in-store sales in the run up to christmas but innovation and clever use of social media can do the same for their online efforts.
Reputation is the key driver for corporate-NGO partnerships
Lucy TesserasView the full-size infographic. New research suggests that corporations remain ahead of non-governmental organisations (NGOs) in their understanding of how to return value to their business when brands and charities partner up.
Why good deeds pay off for brands
Jonathan BaconView the full-size infographic. The value of ‘intangible assets’ such as brand reputation and consumer relationships is receiving greater recognition by businesses, and new research suggests those of Cadbury are more valuable than those of any other brands in the UK.
What does a consumer’s mobile brand say about them?
Lucy TesserasView the full-size infographic. Following the unveiling of Apple’s much anticipated iPhone 6 handset Marketing Week looks at what consumers’ mobile brand choice really says about them.
How to be an authentic brand
Mindi ChahalView the full size infographic here. The overuse of the term ’authenticity’ in brand communications is damaging its true meaning, new research seen by Marketing Week suggests.
Smart homes lack consumer connection
Jonathan BaconView the full-size infographic. Despite the hype around new tech concepts such as the ‘connected home’ and the ‘internet of things’, consumers are sceptical about the cost of the technology and the role it will play in their lives, new research suggests.
How to be a ‘super pub’
Mindi ChahalView the full size infographic. Appealing to families with quality food, promotions and separate zones are key to the survival of pubs.
Consumers continue to spend cautiously despite surge in confidence
Lucy TesserasView the full-size infographic. Consumers can be persuaded to spend as confidence in the UK nears a seven-year high but the recession has taught people to better manage household budgets.
Is your brand ready for the changing retail calendar?
Jonathan BaconView the full-size infographic. Brands could be missing out on big sales opportunities by failing to take advantage of key cultural events throughout the year, new research suggests.
How digital methods can improve loyalty
Lucy HandleyClick here to view the full-size infographic. Has marketing professor Byron Sharp’s theory that reach not loyalty is key to brand success been overturned by digital channels’ ability to ‘nudge’ consumers to buy more?
The top storytelling brands
Mindi ChahalCadbury and McDonald’s follow the tech giant, supermarkets are falling in the ranks while UKIP and charities are rising up.