Space age thinking
Lucy TesserasVirgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
Virgin Galactic’s commercial director talks about marketing the inaugural flight, the importance of partnership deals and it is accepting Bitcoins.
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Real-time advertising’s strength is its immediacy but how effective is it for long-term brand building and how accepting are users of personalised messaging?
Allowing TV to film the behind-the-scenes workings of a brand sounds like a strategy bursting with risk, but it can pay off.
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Tapping into consumers’ emotions is the central theme of this year’s most popular YouTube ads, with six creative elements identified as key.
This year may have been billed as ‘empty 13’, but consistent innovation and digital development coupled with the hoped-for improved economic outlook have created a wealth of opportunity for marketers, and 2014 promises to be just as exciting.
Virtual currency became a reality this year, while NFC technology failed to go mainstream, but what will marketers need to focus on next year?
Online retail sales topped £10bn for the first time in the IMRG Capgemini e-retail sales index’s history in November, suggesting consumers did spend early on Christmas this year – but not on the high street.
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Luxury brands find that content creation can heighten their aspirational quality.
Pankaj Chaddah, the co-founder of restaurant search website Zomato, talks about managing rapid international growth after a £23m funding injection.
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It’s not just customer service that consumers care about, brands need to be trustworthy and pay their taxes. And the latest Top 100 lists shows expectations are higher than ever.