Q&A: Carphone Warehouse’s Julian Diment
Mindi ChahalJulian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
Julian Diment, marketing director at Carphone Warehouse, talks about its new £10m ‘Each and Every Customer Counts’ campaign.
American Apparel’s marketing director (Ryan Holiday, above) has just published a book called Growth Hacker Marketing. Here he talks about how he will apply what he’s learnt.
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Industry experts explain how by striking up conversation with the customer, the best content marketing really can drive a sale.
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The generation Z consumer: 14 to 19-year olds have a radically different approach to shopping which will demand a thorough retailing rethink.
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New methods of financing business not only help brands to launch or grow, they also enable marketers to get closer to customers.
As consumers increasingly look for tailored products and services, brands are moving away from a ’cookie-cutter’ approach and adapting according to location.
With guidelines on the way, cosmetic surgery providers are finding new ways to market their services.
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Marketers are failing to tap into consumers already starting to put their early Christmas ‘gift lists’ together, as research from eBay reveals that consumers begin researching such purchase as early as May.
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The Amira Foods chief plans to transform the commodity-led rice market by introducing attributes such as taste, quality and sustainability.
For most brands the art of listening to social network conversations is in its infancy and there are questions over how much they reflect wider consumer behaviour.