Retail strategies for all platforms
Lucy HandleyFrom ecommerce and mcommerce to social media, companies are constantly reviewing their approach to selling in the digital landscape.
From ecommerce and mcommerce to social media, companies are constantly reviewing their approach to selling in the digital landscape.
Women over 40 are largely ignored by marketers. With research showing they control 80 per cent of the UK’s wealth, companies dismiss them at their peril.
Despite the doom and gloom of the economy, the latest data shows small businesses are still prepared to take marketing risks.
The latest fast.MAP research shows that marketers in the finance industry have got their work cut out in regaining the sector’s reputation.
E-cigarettes may be growing in popularity, but if new regulation is passed, further development in marketing the category could be stalled.
When Mother’s Day falls so soon after Valentine’s Day, gift buying slows down and retailers need to drive value with alternative thinking.
As Morrisons gets ready to launch its own clothing range and John Lewis hails its Somerset by Alice Temperley line a success, Marketing Week looks at the in house brands that are beating the downturn.
With food provenance in the news, a study delves into what people are looking for in their weekly shop – and quality is high on the list.
Scotland has an exciting time ahead with major sporting events bringing the world’s attention to its shores – and that is a golden opportunity for its national brands.
Consumers’ changing attitudes to health and wellbeing means now is the time for FMCGs to boost their presence in this lucrative sector.
Targeting niche groups isn’t just an online trend. Brands are finding that with innovation in regional press, local activity is a valuable tool.
New research reveals that people talk more about brands in their everyday lives than on social media.
It may come as no surprise that the shopping habits of women and men are different – but it could be women that storm ahead when it comes to online shopping in future according to a new report.
Brands are working hard to keep up with the changing digital universe. Marketing Week and Sky IQ bring together dynamic marketers to talk about the future of TV advertising.
New research suggests that mums-to-be these days are digital savvy and are changing the way they source information and connect with brands.