The break that Villa needs
Marketing WeekAfter being bought by a US billionaire, the Premiership team whose glory days seemed far behind it, has the financial clout – and new management team – to help it return to form, says John Reynolds
After being bought by a US billionaire, the Premiership team whose glory days seemed far behind it, has the financial clout – and new management team – to help it return to form, says John Reynolds
As the percentage of the population over the age of 65 increases, the so-called swing generation is spending more on lifestyle and health and, as such, is an untapped market for many companies
Radio has been lambasted for failing to keep up with other media, but will soon break through as a truly competitive digital platform, says Erica Taylor
Cadbury has emerged relatively unscathed from its recent health scares
If the global ad networks are to weather the pressure from the independents, they must quickly learn to start playing to their strengths, argues David Wethey
The British have a positive attitude to health and the pharmaceutical industry, but there is a lack of awareness of the companies behind the brands – a major disadvantage when launching medicines
Increasing competition from new entrants and online communications is forcing Royal Mail to re-evaluate its position. But will new branding be enough for it to survive? asks Robert Lester
Rising concern about just how much ’embedded’ water we use to make everything from clothes to cars is leading to a long-overdue debate about how we can better control our water consumption
The development of loyalty key fobs constaining all of the data previously held on cumbersome cards is set to increase uptake and use, says Andrew Hayward
sales may be up more than a third, but when it comes to brand value Puma is playing catch-up with Nike and Adidas. Has it pursued fashion too long to be a real sports contender? asks Nathalie Kilby.
Comparing ad spend growth and consumption patterns in the alcoholic drinks sector provides a valuable lesson for all marketers – strong brands and careful targeting are essential for success.
If marketers can forget political correctness and see the world through women’s eyes, they will win over the most valuable market on earth, says Philippa Roberts.
Yakult’s launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft.
This week sees the release of a ranked index of the most valuable global brand properties, using ‘credit agency’ criteria which show that a well-known soft drinks giant definitely is ‘the real thing’
Children are much more comfortable with evolving technology than older generations. How they use it can teach us several lessons, says Marie Oldham.