Craig Mawdsley and Bridget Angear, joint heads of planning, AMV BBDO
Winner: Agency of the Year, sponsored by Thinkbox
brightcove.createExperiences();
Winner: Agency of the Year, sponsored by Thinkbox
brightcove.createExperiences();
It is human nature for brands to seek to expand in order to grow. Going back centuries, the single mine-owner, seamstress and merchant each expanded into second and third premises – and before long, overseas.
Google’s Enhanced Campaigns will be fully implemented on 22 July, but the majority of brand-side marketers are still unsure how the update – the most fundamental change to paid search advertising in years – will impact their online media strategies.
Waitrose is stepping up its multi-channel offering with the launch of automated temperature-controlled lockers for customers to collect the shopping they order online in locations where the supermarket does not have a store.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.