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Formula E CEO: ‘If you’re not evolving, you are going backwards’
Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
By Molly Innes
Bringing a new CMO into a business, and restructuring a marketing function, is no mean feat.
For Formula E’s CEO Jeff Dodds, who joined the business a year ago, making concrete changes to how the motorsport company functions has been a key part of his first 12 months in the post.
