A dictionary for Mondelēz, and 10 more suggestions for marketing Secret Santa
Stuck for something to buy your favourite agency, CMO or marketing columnist? Here are some apt ideas that can’t fail to please.
There’s always something else to do, isn’t there? I was looking forward to winding down a bit when up pops a message from a colleague at London Business School with the details of this year’s Secret Santa escapade – along with the name of my unsuspecting recipient.
At first, a groan – another thing on the to-do list. But then, a bit of lightening, since this strange tradition is a low-stakes way to ponder on the quirks of someone you know – good, bad or indifferent – and wrap up something with a bit of apt, wry symbolism, just for them.
And why stop there, I muse? Secret Santa gifts could be a way of expressing what I feel about some of the various personalities, sub-groups and entities of our marketing industry. So here goes – my Marketing Secret Santa list: who gets what from Santa and why.