A Holsten insider claims that “Dennis Leary was unknown in the UK before he appeared in the Holsten ads. We created his character…” (MW April 17).
“B*ll**ks!” as Leary might say.
Leary has been widely admired in the UK since the late Eighties.
Holsten has no right to bleat about Leary doing the same act in some US spots for Lotus.
It’s his “character” and Holsten copied it.
Time, I think, for Holsten to Get Real.
Julian Gorham
London W6
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Octopus Energy’s CEO underlining the importance of marketing to the need to remove silos, it’s been a busy week. Here is my take.
Marketing leaders from Abel & Cole, Who Gives A Crap and Allplants share their trials and tribulations from working to become a sustainable brand.
Co-op’s chief membership and customer officer Kenyatte Nelson says “simplicity” of communication helps him better connect with those at the top of the business to drive the importance of its membership scheme.
For director of brand marketing, Sarah Mayall, the bank’s decision to hero its red hexagon logo is the “big win” of her time in role.