How will 2024 shape up for junior and mid-level marketing recruitment?
Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
Do marketers need to specialise at the beginning of their careers? What are the chances of promotion in 2024? Here’s what to expect for the job market in the next 12 months.
2023 was a year to forget, according to recruiters and job seeking marketers alike. From longer hiring processes to more interim roles and a focus on AI, here’s what senior marketers can expect in 2024.
With fewer opportunities and a demand to be “commercially astute”, the hiring landscape for marketers is challenging, according to recruiters.
Data from IPA Bellwether shows a consecutive drop in the percentage of firms looking to hire in the next three months.
The fracturing nature of globalisation, the importance of nostagia and Gen Z’s interest in living for today are all identified as areas to watch for brands in Ipsos’s annual survey of 50,000 people across 50 different markets.
Suntory Global Spirits whiskey brand Basil Hayden saw sales and brand health metrics grow after it ditched its most recognisable asset, its “bib” label.
Since launching equal parental leave in 2020, Innocent has fostered a more inclusive culture and enhanced its employer brand, says people lead Sophie Wilson.
Marketing has become very serious – but a dollop of humour can do wonders for effectiveness and doesn’t have to come at the expense of your brand message.