![Sponsor](https://marketingweek.imgix.net/content/uploads/2019/08/02164001/Econsultancy_Secondary_RGB_2-1.png?auto=compress,format&q=60&w=2172&h=600)
Beyond the hype: What next for NFTs and the metaverse?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
How did web3 technologies such as NFTs and the metaverse play out over the past year and how might they make an impact in the year to come?
Any new technology goes through up to three stages. The metaverse is currently at stage two, if it’s to get to stage three a focus on customers and ease of use will be essential.
Many companies are eager to explore investments in the metaverse, but what is the best way to go about it?
GfK’s Joe Staton says the improvement is “welcome news”, following nine straight months of rock bottom confidence scores.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Labour winning in a landslide victory and what the industry thinks it should tackle first to Liquid Death’s unusual approach to online criticism, it’s been a busy week. Here is my take.
From investing in creative education to championing the growth opportunities advertising offers the UK, here’s what Prime Minister Keir Starmer needs to tackle first for the marketing industry.
Formula E’s CEO Jeff Dodds has an “always on” approach to restructuring, as it appoints Manchester United’s former top marketer Ellie Norman as its new CMO.
Click-and-collect as an online fulfilment option yields a much better margin for retailers – but beating the sheer convenience of home delivery can be a tough sell.