An inside look at the Brand of the Year contest
Greggs won Marketing Week’s Brand of the Year award, but all five on the shortlist had a strong case based on data and impressive strategies.
Greggs won Marketing Week’s Brand of the Year award, but all five on the shortlist had a strong case based on data and impressive strategies.
Tesco’s Alessandra Bellini believes in the power of brands, is rigorous with measurement and doesn’t do what her customers say. She also just loves selling bananas. The winner of the Marketing Week Masters Marketer of the Year award explains how keeping it simple has helped turnaround the Tesco business.
Masquerading as a tech firm has done no favours for WeWork, neither have its premature brand extensions and over-inflated view of its own self-importance.
Diet Coke’s new campaign ‘You Do You’ sees grannies enter the world of dating apps as it looks to target both loyal drinkers and ‘a new wave of fans’.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From new research revealing the key skills B2B marketers feel they are lacking to John Lewis reviving its ‘Never Knowingly Undersold’ price promise, it’s been a busy week. Here is my take.
Dentsu research into B2B buyers finds that brand building is becoming increasingly crucial to win contracts in the B2B world.
Marketing and finance are often portrayed as adversaries, but having worked in both agencies and as an investment analyst, Martin Deboo argues marketers are misguided in how they attempt to build understanding with finance.
An investigation by the CMA has provisionally found that Google’s market dominance and “self-preference” could harm thousands of UK publishers and advertisers.