An introduction to ecommerce platforms
Selling online might seem like a simple goal but there are many aspects of the process – from deciding on an ecommerce platform to thinking about digital asset management – that need considering.
The starting point for understanding best practice in platforms is understanding the wider ecosystem in which the ecommerce platform operates.
Mapping business processes, technical requirements, market opportunity and operational realities to create an end-to-end ecommerce capability helps the marketer develop an understanding of the flows of data, content and payments.